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Social media has become a vital channel for hoteliers to use when highlighting all of the unique aspects of your property.  Taking that idea a step further, some properties are now using crowdsourcing to create a visual-rich website experience with the help of these channels.

For those of you who are digging through the depths of your vocabulary attempting to put a definition to the word crowdsourcing, it means accomplishing a task with the help of a crowd of people on the internet.  Collectively working together and putting their ideas together online with hundreds or thousands of other people allows for an optimized result.

You have worked hard to cultivate a steady following across a variety of social media channels, and now it is time for that effort to pay off.  Use your online community to obtain endless amounts of unique and inspiring guest photos and videos by encouraging guests to tag your property in their social media posts, especially on Instagram.

Before you start posting pictures from each and every one of your social media followers to your brand.com website, here are a few helpful “Do’s and Don’ts” that will keep your visual content fresh and attractive to potential travelers.

Five Things You Should Do For a Successful Crowdsourcing Campaign

Keep photos fresh and up-to-date by curating crowd-sourced images on a regular basis in addition to your professional content.  Choosing photos from a traveler’s trip three years ago likely will not help you tell a current visual story.

-Use crowdsourcing to monitor how customers view your hotel, and what they find interesting enough to share online.  It is important to find out what travelers find unique and important about your property.  What you find important and what customers find important may be two very separate things.

-Check the social media site’s terms of use and consult a lawyer before publishing your guest’s photos on your website in order to avoid any risk of copyright liability.  Just because these photos were taken at your property does not mean you own them.  Make sure you have rights to publish them on your site.

-Select the best and most compelling guest photos to host on your website to ensure a consistent story and message.  Take a look at one of our previous blog post that talked about the importance of quality images on your site.

-Encourage guests to post the photos on social media using a predetermined hashtag to make finding and selecting photos as easy as possible, and not to mention publicly available.  Hashtag campaigns are a great way to grow your social media following across a variety of channels.

Five Don’ts to Keep in Mind with Your Crowdsourcing Campaign

-Do not completely let go of your professional photography.  Travel shoppers do enjoy seeing amateur pictures from their peers, friends and family, but there still must be a mix of authentic and professional photos.

-Do not ignore the free feedback that guest photos are providing your hotel.  Use this feedback to make changes and leverage these social media channels as a two-way communication avenue.

-Do not confuse travel shoppers by using absolutely every photo that gets posted about your hotel.  There is such a thing as overloading potential buyers with information, and crowd-sourced images should be used proportionally with professional images.

-Do not use photos from a guest’s personal copyrighted website.  Make sure you have permission to use every photo that goes on your website.

-Do not leave guests without a reason to take photos of your property during their stay.  Be creative with designing visually compelling amenities and decorations in your hotel.  This encourages guests to take a photo and share it online.

Keep these 10 “Do’s and Don’ts” in mind, and you will easily be able to utilize crowdsourcing as a way to incorporate new images onto your brand.com website.

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