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In the ultra competitive, evolving and often times predictable place of hospitality marketing/advertising, hotel marketers are despearte for solutions that separate them from the competition. Really, what sets one hotel ad apart from another? Separating yourself from the property down the street, while challenging, is not as daunting as it may seem.

The colossal changes in how hotels market in 2013, from blog posts to responsive website designs, can seem like a lot to take on. So, when examining your marketing strategy this year, keep in mind these 7 simple tips to one-up the competition and ease the panic:

1. Invest in Specialized Channels

2. Showcase Your Hotel Online

3. Customize the Experience

4. Differentiate on Booking Packages

5. Reward Loyalty

6. Market Directly to Customers

7. Leverage Social Media

Original article found on hotelmarketing.com. Content credited to Guestcentric. To read the full article, click here.

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