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How Online Marketing is Changing Travel

Think of a standard television commercial.  They interrupt your regularly scheduled program anywhere from three to six times to advertise/sell/inform you of a new product, or something you simply cannot live without.  Did you want that interruption?  Probably not, but television commercials have become so much a part of the fabric of our society that […]

Google Set to Change Mobile Search Ranks

By now, many of you have likely heard about Google’s new mobile search update and how it will affect the mobile search rankings for websites which are not “mobile friendly”. Industry experts have taken the liberty of naming April 21st, the first day the search update will go into effect, as “Mobilegeddon” Day.

Is Pay-Per-Booking Model Hurting HomeAway?

According to the recent findings of a Blueshift Research report, HomeAway’s new (and optional) pay-per-booking (PPB) model has caused some dissatisfaction for vacation rental managers with 250 or fewer properties.  The report, “AWAY Growing with Large Property Managers; Airbnb Coming On,” also indicates that Airbnb is gaining with these smaller Vacation Rental Management Companies (VRMC’s).

The Evolution of Hotel Marketing

Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing.  In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups.