Millennials represent the next prized demographic for the travel and hospitality industries. This group, made up of those individuals age 18-34, is looking for an experience, and may not be satisfied with a standard hotel stay. To millennials, personalization is a great way to develop brand loyalty, and a one of a kind experience is […]
Think of a standard television commercial. They interrupt your regularly scheduled program anywhere from three to six times to advertise/sell/inform you of a new product, or something you simply cannot live without. Did you want that interruption? Probably not, but television commercials have become so much a part of the fabric of our society that […]
By now, many of you have likely heard about Google’s new mobile search update and how it will affect the mobile search rankings for websites which are not “mobile friendly”. Industry experts have taken the liberty of naming April 21st, the first day the search update will go into effect, as “Mobilegeddon” Day.
January 22, 2015, Hawley, PA – Woodloch Pines, an all-inclusive family resort located in Pennsylvania’s Pocono Mountains, has been selected by TripAdvisor as the number one best large hotel for families in the United States and the 6th best in the world for their annual Travelers’ Choice Awards.
According to the recent findings of a Blueshift Research report, HomeAway’s new (and optional) pay-per-booking (PPB) model has caused some dissatisfaction for vacation rental managers with 250 or fewer properties. The report, “AWAY Growing with Large Property Managers; Airbnb Coming On,” also indicates that Airbnb is gaining with these smaller Vacation Rental Management Companies (VRMC’s).
According to a recent Travel Weekly article, hotels are becoming more and more frustrated with the perceived power that the Expedia group has, a statement that leads some industry analysts to predict that Amazon could change the hotel distribution game. Skift, a leading travel news outlet, recently broke the news that Amazon has been in […]
Last week, Skift broke news that internet giant Amazon plans on entering the hotel-booking arena in 2015. While most experts in the industry have mixed feelings on what effect this will have on the travel space, there are definite pros and cons for travelers, hotels, and OTA’s/Metasearch engines.
Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing. In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups.
TripAdvisor and Yelp may be two of the largest companies in the world when it comes to seeking out advice from the average consumer, but these brands are also trying to expand their revenue streams by increasing booking options on each of their respective websites.
A recent Google Travel study shared with the company’s Hotel Finder partners seems to be pointing to Google getting much more involved in travel bookings going forward, and the need to make the booking path more efficient.