Updating Your Property

We’ve observed the way people plan and research for vacations, the booking process and much more about the travel and hospitality industries change over the past few years.  As new players continue to enter these fields, changes are certain to increase in frequency and magnitude. While we focus on ways to optimize your digital conversions […]

What’s The Right Keyword?

When travelers are searching for their next vacation, they’re most likely going to start on a search engine such as Google, Yahoo! or Bing. They may or may not have a destination in mind, but many will start by typing in something as simple as “cheap vacations” or “Florida vacations”. As we know, this is […]

Winning Back Reservations

  Let’s take a trip back to the days of dial-up internet and households having a home phone number, instead of the majority of us carrying a smartphone in our pocket. You may be wondering why we’re taking a step back in time, but this was also the time when guests could only make reservations […]

Driving Traffic to Your Website

  More guests staying at your property means you’re making money.  That seems like pretty straight forward logic, but digging deeper you need to ask yourself “How are these guests actually finding and booking their trip?” With OTAs flooding the market, many properties overwhelmed with seemingly can’t-miss opportunities to generate bookings. Taking more bookings means […]

Utilizing the Guest Follow-Up

If you’re like most businesses in the hospitality industry, you dedicate most of your marketing efforts to attracting guests to your property and making sure their stay is great. That sounds like a pretty basic concept, but what happens when a guest leaves? It’s important to follow-up with guests in a personal manner for numerous […]

Managing Room Rates

As the seasons change, your room rates should too. Throughout the year, your business is going to experience peak periods of occupancy as well as off-peak seasons, and it’s important that you’re doing everything you can to maximize your revenue and occupancy in each of these instances. Peak Season Is summer the busiest season at […]

TRACK: CIO Review 20 Most Promising Hotel & Hospitality Solution Providers

For years, TRACK Hospitality Software has been trying find a solution to independent properties losing out on millions of reservations because they have fallen behind the latest technology and online booking engines. While trying to find a solution, TRACK has coined this problem a “billion dollar obstacle”. Bringing over 70 years of travel experience to […]

Digitally Speaking

In our modern “always-on” world, it’s no surprise that the travel community has shifted to digital marketing. While there are many ways you can market your business, we have found three trends that provide value not only to your guests, but to your own brand as well. These trends are pretty simple to handle, and […]