After many years helping to validate advertising for online travel websites, we’re blown away by the impressive results as seen in the screenshot below. (Click to view larger)
This example is one of many case studies we’ve done that shows the difference between before a resort activates their tracking number across their web marketing channels, and after they make this simple change.
Call tracking is needed because thousands of properties are still reserving millions of dollars of revenue over the phone. Yes, most people research, plan, discover, and share their travel experiences online. However, because of the complexity and cost of planning a vacation, travelers still feel more comfortable making the final transaction to book their vacation over the telephone.