how long does xanax stay in your system 2013 xanax 0.5mg xanax and alcohol throwing up

xanax vs lorazepam vs valium buy valium valium per via orale

tramadol schedule in arkansas buy tramadol online tramadol vs vicodin for pain

tramadol causing frequent urination order tramadol online overnight dose tramadol injection

can xanax help with dizziness generic xanax trying to stop xanax

half a pill of ambien buy ambien online ambien and dph

can i have a beer while taking tramadol buy tramadol oline how much tramadol per pound of dog

does ambien make you tired in the morning buy ambien ambien Chandler

manisa soma vefa hastanesi order soma online soma würfel günstig kaufen

ambien hormonal imbalance buy ambien online when to stop taking ambien


What are travelers looking for when they jump on the internet and book with an online travel agency (OTA)? Low Prices? A clean layout and design? A superior website/online store experience? The J.D. Power 2014 Online Travel Agency Satisfaction Report gives us some insight about what OTAs can do to increase customer satisfaction.

Factors Examined in the OTA Satisfaction Report
The report measures overall customer satisfaction with the purchase experience when buying a vacation package, flight, hotel, or rental car using an online travel website.

Seven factors were examined in the report (listed in order of importance):

1) Competitiveness of Pricing
2) Usefulness of Information
3) Availability of Booking/Reservation Options
4) Website/Online Store
5) Ease of Booking/Reserving
6) Competitiveness of Sales and Promotions
7) Contact with Customer Service

Key Findings in the Report
-The overall customer satisfaction with OTAs is just over 78% (788 on a 1,000-point scale).

-The primary reasons customers book/reserve/purchase from an OTA website are price (66%), past experience with the brand (44%), brand reputation (22%), and positive reviews of the brand (website, article, blog, etc.) (19%).

-The highest percentage of customers visiting OTAs did so to book hotels (58%), followed by flight reservations (52%), vacation packages (33%), and rentals cars (31%).

-High levels of satisfaction translate into high repurchase rates. Customers who rate overall satisfaction as outstanding (10 on a 10-point scale) purchase from an OTA 4.4 times per year, compared with 3.1 times among those who rate their satisfaction as average.

Individual Company Ratings ranks highest among OTAs with a customer satisfaction score of 804. The company performed well in website/online store, usefulness of information, and competitiveness of sales and promotions. Expedia ranked second among individual OTAs (798) performing well in the contact with customer service factor.

To read the full press release from PRNewswire, click here.

Leave a Reply

Your email address will not be published.