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Travel and hospitality industry experts are always looking for a developing demographic whose attention they feel it is important to attract.  Marriott Hotels is hoping to accomplish this with their most recent social media campaign #LoveTravels.

The effort is a collaboration between Marriott Creative Agency and photographer Braden Summers featuring LGBT celebrities like Brooklyn Nets center Jason Collins and fashion model Geena Rocero.

This campaign is part of Marriott’s new LGBT social media and marketing campaign and seeks to “share exclusive and powerful images celebrating inclusion.”  The images featured in the campaign will be displayed as building wraps at six hotels in Washington D.C., a series of print ads in LGBT media, an online portrait gallery and display ads in cities throughout the country.

“Braden’s work so beautifully illustrates the inclusiveness and equality that we embrace,” said Kristine Friend, a senior marketing director at Marriott.  “We are committed to ensuring that all of our guests feel comfortable at all of our hotels and are proud to stay with Marriott.”

“#LoveTravels is a universal theme we believe is shared by all cultures and communities and truly represents our company’s philosophy and values.  We also want to encourage our guests and travelers around the world to share their own journey and story through #LoveTravels @MarriottIntl,” added Friend.

“We see #Love Travels as a universal, multicultural theme that appeals to communities throughout the world, resonating with consumers around the globe and especially with Millennials and next generation travelers who value inclusiveness,” Karin Timpone, Marriott’s global marketing officer said in a statement.

The campaign’s release coincides with Pride events in Washington, San Francisco and New York City.

To learn more about Marritt’s featured destinations and information for LGBT travelers, click here.

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