purchase zolpidem Irving buy ambien online buy zolpidem online Charlotte

strongest tramadol mg tramadol 50 mg tramadol in the workplace

tramadol sore throat buy tramadol can i drink grapefruit juice with tramadol

things not to take with tramadol buy cheap tramadol fumer tramadol

how to cure xanax withdrawal buy xanax take half xanax

soma for sore muscles soma medication regra da soma derivadas

what happens when u take ambien and drink ambien for sale what is the highest dosage of ambien prescribed

does xanax help stomach flu alprazolam online what mg are blue xanax bars

tramadol legal status uk buy tramadol online taking motrin and tramadol

manisa soma mesafe generic soma soma arkansas

MobileStrategy

Today, communication with your guests when they are on the road (and spending the most) is not just commonplace, but essential.  It is estimated that 40% of leisure travelers and 36% of business travelers use mobile search engines to find hotels, and 58% of spending on travel is done once the travelers has left home.

In the travel sector, there are more online searches via mobile than on traditional desktops.  People now treat mobile devices as extensions of themselves, communicating with friends, family, companies and brand whenever and however they choose.

This adoption of mobile devices gives hotel marketers a plethora of opportunities to engage with guests and potential customers at the time of booking and throughout the traveler’s journey. Here are a few of the key points regarding mobile marketing.

Three Stages of Mobile Marketing
When some hoteliers consider mobile marketing campaigns, they are too focused on generating bookings, when in reality this is only a small part of the mobile marketing process.  These are the three primary states of hotel-guest interaction:

1) Booking and Departure

2) En Route, At Check-In, and During Stay

3) Post-Stay (Once the guest has left the hotel)

Traditional pre- and post-communications have been the norm for years in the hospitality industry, but these possibilities have been exponentially enhanced by mobile.

Booking and Departure
A key strategy during this stage of the hotel-guest interaction is to display redeemable special offers via text message, mobile applications or your mobile website.  Everyone loves a good deal – and mobile shoppers are no different.  In fact, the number of active mobile coupon users in the U.S. is expected to exceed 53.4 million by the end of 2014.

To appeal to smartphone users wherever they are in their travel journeys, ensure you have offers that will appeal to them.  Even if they are not ready to buy on the spot, they may come back to take advantage of an offer for a spa package or dinner that caught their interest.

  • Feature promotions that add value such as free parking, complimentary breakfast, bonus loyalty points or happy hour specials at your restaurant as well as special offers for tickets to local attractions and upcoming events.
  • Ensure it is easy to redeem your offers by linking directly to your mobile booking engine with the appropriate offer code populated.
  • Draw attention to your offers making it easy to find and click through to them from your main navigation.
  • Enhance the way your offers are displayed by using large and relevant visuals.

Leave a Reply

Your email address will not be published.