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Listing Sites

As vacation rentals continue to grow as a vital segment of the travel and hospitality industries, it is important to gauge the feelings of rental owners and managers with regard to listing sites, that make it possible to showcase their properties to millions of travelers around the world.

In this vain, carried out one of the largest independent surveys of holiday/vacation rental owners and managers relating to their use of popular listings sites.  The company surveyed 684 respondents in 47 countries.  Here are some of the finding from ‘Listings Sites – The Good, The Bad & The Ugly’.

Which listing sites are used by survey respondents?

  • A total of 102 listing sites were noted for marketing their properties.
  • The leading sites by overall numbers were, VRBO, Airbnb, FlipKey, HolidayLettings,, OwnersDirect, HomeAwayUK and House Trip.

On which sites do advertisers not complete listings and why?

  • The leading sites for incomplete listings are Airbnb, HomeAway, OnlyApartments,, HouseTrip and Wimdu.
  • The main reasons for unfinished listings are that they are time-consuming, can be complicated, they are not free, they do not integrate with an owners calendar, and there is no help to list multiple properties.

What are the biggest concerns about listing sites?

  • The most common concerns owners and managers have with listing sites are spiraling cost, lack of enquiries, hidden guest details, payment not being received until after the guests’ arrival, and the listing process being too time-consuming.

To learn which listing sites provide the best level of customer service, produce the most leads, and which sites are not recommended for vacation rental owners and managers, click here.

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