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Social media plays a critical role in the way hotels and unique properties around the world market their product online.  These channels can be used as a mobile/online concierge, as a forum to discuss positive or negative experiences, or as a means to communicate with travelers before, during, and after they stay.

Advertising deals is another way that social media channels are used, but properties must be careful not to be selling hard at all times through these channels, as it will likely turn of traveler engagement.  Here are a few examples of properties that have turned social engagement into great ways to sell their deals and packages.

“Love Your Honey” Pinterest Contest
Carmel Valley Ranch just debuted a new Pinterest contest based on a hotel offer of the same name.  Entrants are asked to think about what love means to them in exchange for the opportunity for the couple to enjoy a two-night stay at the Carmel hotel, along with a personal photo shoot.

The romantic package includes daily breakfast for two along with a $100 dinner credit and two 60-minute herbal hot rock massages.  Through June 6, are encouraged to pin an image conveying what love means to them.

By pinning an appropriate image with the hashtag #LoveYourHoney, individuals will then be invited to join Carmel Valley Ranch’s collaborative pinboard where they can share their image as well.  As Pinterest continues to be a platform where women share creative ideas for weddings and the like, this is definitely a suitable place for a contest like this to be housed.

“Take a Selfie Adventure”
La Concha Resort in San Juan, Puerto Rico, decided to leverage the current trend of selfies for their “Take a Selfie Adventure” package.  The package is available through August and includes discounts at the Bacardi Distillery, Tropical Rain Forest Tour, and kite flying at historical flights, during which travelers are expected to be taking selfies on top of selfies.

Once an individual has selected the photo they like best and subsequently applied the most attractive filters, they’re encouraged to upload the selfie to Facebook, Instagram, or Twitter, while tagging the La Concha Resort and using the hashtag #belaconcha.

In doing so, participants are automatically entered into the resort’s contest wherein the best selfie (as determined by the resort) will win a free three-day/two-night stay.  Winners will be announced at the end of each month from May to August so there are numerous opportunities to win.

To learn more about other social initiatives, and what you should be doing to leverage social media for your next contest or promotion, head to the Maximize Social Business website.

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