Web Site Layout Basics

Anyone can launch a web site. Yet, it’s not enough to have a web site anymore. Your web site needs to be good in order to effectively communicate your resort’s information to your audience. How do you know if your web site is effective? There are many components that make a web site good and […]

The 5 W's of Social Media Marketing

What is social media marketing? A way to market your business using online networking sites to engage, promote, brand and gain relevance with an increasingly online consumer base. Who uses it? Consumers have headed up the social media trend thus far. Sites like Facebook and MySpace were originally made for individuals – not companies. But […]

Website Grader by HubSpot

Do you know your website’s ‘grade’? Hubspot offers a free SEO service – Website Grader – which gives you an automated evaluation of your website and allows you to compare it to others, i.e. your competitors. Why is understanding the performance of your website important? If you are familiar with SEO (Search Engine Optimization), you […]

ResortsandLodges.com Hope Lake Lodge Commercial

Online video is obviously a huge trend right now – see my post Online Video – why it’s key for the hospitality industry for some stats you can’t ignore. We at VEM Global™ have recognized this trend and we developed an exciting video commercial advertising opportunity. Using video footage of your property, we can cut, […]