Vacant rooms are a problem for hoteliers across the world. There is seemingly always a few rooms open here, a few rooms open there. Old logic will tell us that these rooms are going to remain empty; if you did not book anyone in advance, that room is going to sit empty. In today’s tech-savvy, […]
Hotel marketers could not have hit a longer home run than that tied to social media. Social media is undoubtedly a monumental player in today’s online marketing landscape. Social platforms like Facebook, Twitter, Google+ and LinkedIn offer different avenues to different demographics, all of which can be utilized to brand and drive front end conversion […]
Hotel marketer’s are not foreign to the impact of timely, relevant emails. In fact, email marketing is a staple in many marketing programs as it delivers fresh content to a proven customer base. What can often times be overlooked in a marketing email campaign is the trends that shape an industry; the impactful forces of […]
The recent white paper released by HSMAI is a gold mine for hotel managers and owners as shoulder seasons start to creep in. The white paper is an in depth explanation of various (and proven effective) ways to generate more revenue to your hotel’s bottom line. How? It is simple really; a good majority of […]
Many of our business partners at ResortsandLodges.com have been given insight into the power of customer reviews: Reviews drive credibility, can be used as a tool to improve front end staff, as well as drive a higher conversion rate. As consumers continue to use reviews as a trusted source of online research in the hospitality […]
In an online market place filled with banners, pop-up’s, sign up’s, etc. the art of customer service in hospitality can sometimes be overlooked. It is important to remember the value behind genuine customer service – personal interaction and understanding your customer on a deeper level than hooking them into an email sign up. After all, […]
