6 Reasons Consumers may not Like your Travel Images

It is said that a picture is worth a thousand words, but what happens when your specific picture just does not measure up to rest?  Visual content represents some of the most effective marketing practices in nearly every industry, especially in the hospitality industry where travel images are powerful elements. If you do not realize […]

How Much Should You Be Spending on SEO?

Nearly every business today must make a decision about how much to spend on search engine optimization (SEO).  This is no longer an “if” question for businesses as a robust online marketing strategy is imperative for survival in a web-driven world. “How much will we spend on SEO?” is the question that every business professional […]

The Six Best Practices for Hotels on Twitter

Twitter is a social media platform that offers your property an outstanding marketing device as well as a guest service channel.  With over 230 million monthly active users, the number of connections you can make with prospective travelers is seemingly limitless. However, this social media network has a distinct vernacular that can be confusing and […]

Top 10 Hospitality Industry Trends for 2014

With the calendar changing to 2014 in the next week, many industry experts are attempting to project what will happen, what changes will be made and how they will affect your business over the next 12 months.  HospitalityNet’s Robert Rauch created a list of the Top 10 Hospitality Industry Trends in 2014 that focuses on […]

Loyalty Takes a Backseat to Deals

According to Accenture Hospitality’s Global Consumer Pulse Research, in the hotel and lodging industry loyalty takes a backseat to price.  The results of this survey, which questioned more than 12,000 customers in 32 countries, showed some information that hoteliers should keep in mind when planning marketing campaigns in 2014. Accenture’s research found that 41 percent […]

Holiday Marketing Campaign Wonders and Blunders

The holiday season can be the most wonderful time of the year…IF you’re marketing team is prepared! Having the right social media campaign during the holiday season can mean the difference between presents or a lump of coal in the company stocking.  Retailers, consumers and marketing departments all feel the tension this time of year […]

How Instagram and Pinterest are Changing the Hotel Industry

Hotel chains have found a way to use various social media platforms to increase their visibility on the Internet in recent years, but two applications that have been particularly useful in this regard are Instagram and Pinterest. A recent article in the San Jose Mercury news talks about some key examples of hotels leveraging the […]

Social Media, Concierge: A Natural Merger

The hotel concierge was once a position that exemplified luxury.  These individuals offered their supreme knowledge of the local area and attractions as well as the ability to help plan activities, make dinner reservations or just to assist you along the way. In recent years, the various electronic communications on a property’s social media platforms […]

Defining the Role of Social Media Manager

When creating the coming year’s marketing plan, the ever expanding presence of social media platforms must enter the discussion.  Specifically, the role of the Social Media Manager and what the ideal candidate should look like.  Are you going to hire these services out to a third-party company that will manage these platforms on your behalf?  […]