Emerging Trends: Mobile Concierge Service

Mobile devices have become an increasingly important part of our everyday lives, so it only seems natural that hotels would integrate mobile technology into their day-to-day operations.  Our last blog post discussed an emerging trend in the hospitality industry dealing with mobile technology: keyless room keys. The next industry trend to follow may be using […]

Optimizing Your Hotel Distribution Strategy

2013 was a year full of tremendous growth within online distribution in the travel industry with meta-search engines, mobile bookings and social media all taking significant steps forward.  However, hoteliers expecting similarly massive changes in 2014 may be in for a surprise. While new technology and platforms of distribution may emerge suddenly, the overall distribution […]

Travelers Use Mobile for Inspiration and Booking

Mobile technology will not experience a decrease in relevance any time in the near future according to recent studies conducted by PhoCusWright.  The travel market research later forecasts that by 2015, $39.5 billion bookings will be made on mobile devices, as compared to just $6.15 billion in 2012. However, bookings are not the only area […]

Guest Acquisition: E-mail vs. Social Media

I cannot go a day without seeing a social media-driven article on many of the top hospitality and travel marketing websites.  Social media is everywhere and plays an important role in your marketing campaign, helping you connect with potential travelers. With that being said, is social media the most effective marketing tool available, or should […]

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