Optimizing Your Hotel Distribution Strategy

2013 was a year full of tremendous growth within online distribution in the travel industry with meta-search engines, mobile bookings and social media all taking significant steps forward.  However, hoteliers expecting similarly massive changes in 2014 may be in for a surprise. While new technology and platforms of distribution may emerge suddenly, the overall distribution […]

Business Travel Shows Growth in 2013

We have recently talked a lot about the millennial generation and leisure travelers in general, but the business traveler is an equally important segment of the travel industry. A recent report by Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, studied the travel habits of 400 adults […]

Travelers Use Mobile for Inspiration and Booking

Mobile technology will not experience a decrease in relevance any time in the near future according to recent studies conducted by PhoCusWright.  The travel market research later forecasts that by 2015, $39.5 billion bookings will be made on mobile devices, as compared to just $6.15 billion in 2012. However, bookings are not the only area […]

Guest Acquisition: E-mail vs. Social Media

I cannot go a day without seeing a social media-driven article on many of the top hospitality and travel marketing websites.  Social media is everywhere and plays an important role in your marketing campaign, helping you connect with potential travelers. With that being said, is social media the most effective marketing tool available, or should […]