Last week, Skift broke news that internet giant Amazon plans on entering the hotel-booking arena in 2015. While most experts in the industry have mixed feelings on what effect this will have on the travel space, there are definite pros and cons for travelers, hotels, and OTA’s/Metasearch engines.
Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing. In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups.
TripAdvisor and Yelp may be two of the largest companies in the world when it comes to seeking out advice from the average consumer, but these brands are also trying to expand their revenue streams by increasing booking options on each of their respective websites.