All bloggers have been in this situation at one point or another: You’re facing an impending deadline with nothing to write. Putting it off for a day or two just does not seem like a solid solution. So what are your options?
According to Search Engine Watch’s Simon Heseltine, the important thing to remember is that no matter which type of content you decide to write, quality is the key ingredient. It’s not always helpful to just throw a post together that adds nothing to the communal knowledge or is purely derivative. Heseltine came up with a list of 10 blog post types that will save the day of bloggers who are simply out of ideas.
1. The Informative Post
You are knowledgeable about your industry, so you should have some idea of what would be an interesting read for your audience. Think about challenges you have dealt with recently; there is a good chance that your readers have had similar experiences. You may not consider this something worthy of a post, but it can act as an affirmation for your audience as you discuss how you’ve been impacted, how you’ve dealt with it and perhaps how it has impacted them. Customers can realize they are not alone in going through these issues and it can even lead to someone commenting a solution you had not considered.
2. The How-To Post
The How-To Post falls under the same category as the Informative Post, but it can be an easy way to be seen as an educational resource for your customers. Explaining how to use the latest technology, or new multi-channel applications will be helpful for you readers, and will remind them they need to keep coming back to learn more in the future.
3. The Timely Post
Timing is everything in the business world. It’s difficult to break news weeks or months after events occur. Your editorial calendar should tell you about upcoming events that may generate some great content ideas for you. These events should be of interest to your audience while providing some crossover interest for readers searching for information about the event you are covering.
4. The Humorous Post
Knowing your audience fairly well gives you some insight as to what content is likely to tickle their funny bone. Tell an amusing anecdote of a recent guest visit, or a story about your own recent travel experience. Keep your audiences laughing and there is a very good chance they’ll visit your site again to see if you have another side-splitter.
5. The List Post
A list can be easily digestible to your audience with small pockets of information on a given topic. If you are ranking items, your readers also have the opportunity to give feedback about your rankings, and the potential to dispute them in the comments section. Building that connection with your readers gives them a feeling of value and will likely encourage them to return in the future. Just remember to keep your list centered on a theme.
To read the rest of Heseltine’s list, click here.