As ResortsandLodges continues to drive forward in our quest to level the playing field for the independent property, it’s important to take a look at where we’ve been and better understand how travelers are using our website to search, plan, and book unique experiences.  Here are a few of the trends and numbers that stood out in our 2016 Year in Review.

Who are ResortsandLodges Travelers?

Top Countries of Origin:

  1. United States
  2. Canada
  3. United Kingdom
  4. Spain
  5. Germany
  6. France
  7. India
  8. Australia
  9. South Africa
  10. Netherlands

 

Top Cities of Origin (# of sessions):

  1. New York City (327,292)
  2. Chicago (204,973)
  3. Orlando (144,319)
  4. Houston (118,225)
  5. Dallas (101,266)
  6. Toronto (93,540)
  7. Boston (79,727)
  8. Minneapolis (72,471)
  9. Washington D.C. (72,368)
  10. Atlanta (58,034)

 

Age Demographics:

  1. 35-44 – 22.82%
  2. 25-34 – 21.75%
  3. 45-54 – 18.85%
  4. 55-64 – 15.98%
  5. 18-24 – 11.01%
  6. 65+ – 9.58%

 

Male vs. Female Users:

  1. Female – 62.6%
  2. Male – 37.4%

 

New Visitors vs. Returning Visitors:

  1. New – 77.81%
  2. Returning – 22.19%

 

What are ResortsandLodges Travelers Looking For?

Where do travelers start their search on ResortsandLodges?

  1. http://m.resortsandlodges.com/lodging/usa (781,000)
  2. http://www.resortsandlodges.com/lodging/usa (629,000)
  3. http://www.resortsandlodges.com/top-10 (570,000)
  4. http://m.resortsandlodges.com/resort-type (441,000)
  5. http://www.resortsandlodges.com/resort-accommodation/cabins-cottages/usa/ (259,000)
  6. http://www.resortsandlodges.com/resort-type/all-inclusive/usa/florida/ (77,000)
  7. http://www.resortsandlodges.com/resort-type/all-inclusive/usa/ (59,000)
  8. http://m.resortsandlodges.com/resort-type/all-inclusive/florida/ (41,000)
  9. http://www.resortsandlodges.com/lodging/usa/pennsylvania/pocono.html (25,000)
  10. http://m.resortsandlodges.com/resort-type/all-inclusive/florida/ (22,000)

 

Which Resort Types receive the most traffic on ResortsandLodges (# of page views)?

  1. All-Inclusive (4,555,873)
  2. Romantic (3,022,290)
  3. Family  (1,454,046)
  4. Honeymoon (1,079,429)
  5. Family Reunion (886,332)
  6. Luxury (790,034)
  7. Fishing (772,056)
  8. Pet-Friendly (521,897)
  9. Lake (507,801)
  10. Waterpark (370,353)

 

Which Top Lists did travelers visit the most?

  1. Top Smoky Mountain Resorts
  2. Top 10 Texas Dude Ranches
  3. Top 10 New York Family Resorts
  4. Top 10 Pocono’s Romantic Hotels
  5. Top 10 Illinois Vacation Spa Getaways
  6. Top Table Rock Lake Resorts
  7. Top 10 Vermont Luxury Resorts
  8. Top 10 Connecticut Romantic Inns
  9. Top New England Resorts
  10. Top 10 Poconos Resorts

 

Which State/Province pages were the most popular?

  1. New York
  2. Tennessee
  3. Colorado
  4. Michigan
  5. Florida
  6. Alberta
  7. British Columbia
  8. Wisconsin
  9. Texas
  10. Washington

 

Which Destination/Region pages were the most popular?

  1. Pennsylvania – Pocono
  2. New York – Hudson Valley
  3. Ontario – Muskoka
  4. Wisconsin – Central Wisconsin
  5. Missouri – Lake of the Ozarks
  6. New York – Adirondacks
  7. Texas – Hill Country
  8. Oregon – Oregon Coast
  9. New York – Finger Lakes
  10. Michigan – Southeast Michigan

 

Are you located in one of our top destinations?  Do you qualify for one of our Top Lists?  Make 2017 the year you take full advantage of all the digital marketing options ResortsandLodges has for unique properties like yours.  Contact our team of experts to find out more today!

*Data gathered from Google Analytics statistics for Jan. 1 2016 – Dec. 31 2016.