Have you heard of StubHub and EBay? These well-known sites provide a secondary marketplace for buyers and sellers of valuable products. What would happen if there were a secondary marketplace for hotel rooms bought in advance, that need to be sold because of unforeseen circumstances? Welcome to the idea behind Roomer Travel. Richie Karaburun, Roomer […]
Is social media a marketer’s dream, or a dreadful nightmare that just does not seem to go away? Is everybody using it, or are people just hopping on board right as the calendar changes to 2014? NextStage surveyed 1,700 U.S. and Canada-based companies about their own social media use, and the results may surprise you. […]
Picture this scene: You are traveling to see family during the holidays, and you decide to stay at a hotel for a few days. The building itself is beautiful, with a nicely decorated lobby filled with incredibly friendly and helpful staff members. You walk into your room and instantly notice it is bright, clean and […]
As companies begin to gear up for family-friendly summer in 2014, travel ads use children and parents to capture a large and profitable portion of the traveling public. Skift.com put together a list of the five top travel ads from the past week, which you can view here. You may not have advertising budgets that […]
Kelly McGuire of the SAS Institute created a to-do list for analytic hospitality executives in 2014. This list includes higher-level items that will help to build a strong strategic analytic culture. There are also tactical items that will help you stay on top of trends McGuire thinks will have a major impact on the industry […]
A great way for a company to focus on strengthening its awareness and garnering more followers on social media is to advertise deals and promotions. Initiatives like this can be a push for short-term tactical sales growth. They can also strengthen a major strategic message or unique selling proposition (USP), or simply raise awareness. However, […]
Social media has become a dynamic way to attract guests in recent years with Facebook, Twitter, Pinterest and many other platforms exploding onto the scene. Popular among Generation Y travelers, these forums are used as an online guest feedback tool, a place to share pictures while on a trip or even find recommendations for things […]
When retail giants Target and Neiman Marcus experienced security breaches with customer credit cards during the 2013 holiday season, it highlighted a growing crisis that must concern owners and operators of hotels as well. Bob Braun, a senior member of Hospitality Net’s Global Hospitality Group looks at the issue of data privacy, and offers some […]
Improving the travel experience is a goal across the entire hospitality industry. Technology now plays a critical role in the travel experience and smartphones have now become one of the most essential travel accessories today. In 2013 alone, mobile data traffic soared, reaching 12 times the size of the entire global Internet in 2000. Kelsey […]
As you have seen in many of our recent posts, a number of key trends and tips in the hospitality and travel industry focus on the expansion of multi-channel travelers. Everyone is traveling with a smartphone or tablet, and hoteliers need to recognize how important a tool these devices can be throughout the travel process. […]
