Five Ways Hotels can use Facebook's Insights Platform

Analytics software has moved to the social media platform as Facebook has released Facebook Insights, a new platform for all business listings.  With Insights, you have access to more data that shows just how likeable your brand is.  Here are five tips to keep in mind that will help you to better connect with your […]

Online Content and Readability: They Both Matter

With recent updates to Google’s infamous search algorithm, creating high-quality content is of the utmost importance. Blog posts, articles and other forms of written content should be both highly relevant to your audience and tailored to them.  This is especially important in the language you are using. Before you begin writing, it is important to […]

6 Reasons Consumers may not Like your Travel Images

It is said that a picture is worth a thousand words, but what happens when your specific picture just does not measure up to rest?  Visual content represents some of the most effective marketing practices in nearly every industry, especially in the hospitality industry where travel images are powerful elements. If you do not realize […]

How Much Should You Be Spending on SEO?

Nearly every business today must make a decision about how much to spend on search engine optimization (SEO).  This is no longer an “if” question for businesses as a robust online marketing strategy is imperative for survival in a web-driven world. “How much will we spend on SEO?” is the question that every business professional […]

The Six Best Practices for Hotels on Twitter

Twitter is a social media platform that offers your property an outstanding marketing device as well as a guest service channel.  With over 230 million monthly active users, the number of connections you can make with prospective travelers is seemingly limitless. However, this social media network has a distinct vernacular that can be confusing and […]

Top 10 Hospitality Industry Trends for 2014

With the calendar changing to 2014 in the next week, many industry experts are attempting to project what will happen, what changes will be made and how they will affect your business over the next 12 months.  HospitalityNet’s Robert Rauch created a list of the Top 10 Hospitality Industry Trends in 2014 that focuses on […]

Loyalty Takes a Backseat to Deals

According to Accenture Hospitality’s Global Consumer Pulse Research, in the hotel and lodging industry loyalty takes a backseat to price.  The results of this survey, which questioned more than 12,000 customers in 32 countries, showed some information that hoteliers should keep in mind when planning marketing campaigns in 2014. Accenture’s research found that 41 percent […]