Jump Starting Your Property’s Direct Bookings through SEM

Getting travelers to your website is one of the first steps towards generating a direct booking, but how are travelers finding you?  Optimizing your website with best practices in SEO can help you improve your placement within Google, Yahoo and Bing Search Engine Results Pages (SERPs), but what other options are available? HebsDigital offered recommendations […]

Discounts at your Property

  ResortsandLodges has been helping properties create and optimize deals, specials, and packages for years, and the question we field most often from property owners and revenue managers is “What works the best?” Depending on what you’re able to discount, or offer in the form of additional amenities and services, there are plenty of ways […]

Smarter Email Marketing Based on Traveler Data

Using key data in email marketing efforts to prospective guests prior to, during, and after their stay is a great way to increase direct bookings and garner repeat guests. By capturing prospect and guest data from inbound calls and emails, integrating that data into incoming and outgoing emails drives greater results and improves customer satisfaction. Plus you […]

Doug Kennedy Visits ResortsandLodges

Last week, the ResortsandLodges staff had the privilege of spending time with Doug Kennedy from Kennedy Training Network. During his day onsite, he spent an hour speaking to the ResortsandLodges staff about the industry, upcoming trends and benefits his company, ResortsandLodges.com and TRACK can bring to the independent property owner.  Kennedy Training Network, is the hospitality […]

A Celebratory Toast

The teams from ResortsandLodges/TRACK and HomeAway announced their partnership with a private hospitality event held during last week’s RezFest conference at SeaWorld – Orlando, FL. Over 40 attendees, Ryan Bailey, CEO of ResortsandLodges/TRACK, and John Suzuki, VP of Sales with HomeAway, toasted to the newly formed partnership. John Suzuki explained briefly to HomeAway customers the […]

What’s Your Data Look Like?

With the copious amount of technological tools available to property owners today, there is more data at everyone’s fingertips. Data spreads across all parts of your business operation, from your online presence and pricing to benchmark numbers and more. This may seem overwhelming, but this data can be extremely beneficial to your business. The real […]

Marketing Direct To Your Customers

Competition with OTAs is something most properties have grown accustomed to, but with drastically different marketing budgets in most cases, it’s important to understand the value behind marketing directly to your guests. Expedia and other OTAs have large marketing and advertising budgets, which help them to develop flashy commercials and find their way to the […]