Trends come and go in the travel industry, but it’s important to realize which will help you drive greater ROI for your business, and which will empty your pockets. As you can see from the image below, the Digital Marketing landscape in the hospitality industry has become very complex over the past decade, with new […]
As ResortsandLodges continues to drive forward in our quest to level the playing field for the independent property, it’s important to take a look at where we’ve been and better understand how travelers are using our website to search, plan, and book unique experiences. Here are a few of the trends and numbers that […]
Today, communication with your guests when they are on the road (and spending the most) is not just commonplace, but essential. It is estimated that 40% of leisure travelers and 36% of business travelers use mobile search engines to find hotels, and 58% of spending on travel is done once the travelers has left home. […]
Millennials are constantly changing the way marketers look at the business landscape, and the travel industry is no exception to this rule. These current 20-34 year olds represent the next rising wave of consumers across the globe, but what does this mean for your business? Millennials bring their own unique set of expectations, behaviors and […]
In the 1990’s, online travel agencies (OTAs) threw a wrench in the hotel booking process by allowing travelers to compare prices across multiple hotels, inspiring consumers to book rooms through third-party sources rather than directly through hotels. These bookings sites tacked on a hefty transaction fee, but the convenience of being able to search multiple […]
The growth of third-party intermediaries, including OTAs and meta-search sites, has cluttered the booking landscape in recent years, making it difficult for branded hotels and their websites to keep pace. During the Hospitality Technology Europe show in London, a panel of experts discussed ways to increase conversion rates from brand.com websites by capturing not only […]
Think of a standard television commercial. They interrupt your regularly scheduled program anywhere from three to six times to advertise/sell/inform you of a new product, or something you simply cannot live without. Did you want that interruption? Probably not, but television commercials have become so much a part of the fabric of our society that […]
Millennials represent the next prized demographic for the travel and hospitality industries. This group, made up of those individuals age 18-34, is looking for an experience, and may not be satisfied with a standard hotel stay. To millennials, personalization is a great way to develop brand loyalty, and a one of a kind experience is […]
By now, many of you have likely heard about Google’s new mobile search update and how it will affect the mobile search rankings for websites which are not “mobile friendly”. Industry experts have taken the liberty of naming April 21st, the first day the search update will go into effect, as “Mobilegeddon” Day.
January 22, 2015, Hawley, PA – Woodloch Pines, an all-inclusive family resort located in Pennsylvania’s Pocono Mountains, has been selected by TripAdvisor as the number one best large hotel for families in the United States and the 6th best in the world for their annual Travelers’ Choice Awards.