Beyond the Blog Post: How to Create Content That Travelers Will Love

If you want to succeed in building awareness around your property, driving traffic to your website, and converting online visitors into loyal guests, you have to be willing to invest in content. But in 2018, investing in content means more than just creating a blog and updating your social media pages. You have to do […]

8 Types of Emails You Should be Sending to Leads this Year

If you’re not currently leveraging email to communicate and engage with travelers and guests, you’re missing out on a huge opportunity. As social media channels and search engines become more saturated and more competitive for businesses than ever before, property managers like you are stepping up their game when it comes to email marketing. Here’s […]

How to Create a Content Strategy for Your Property

In 2018, content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website. As people spend more time online than ever before researching properties, learning about cities, and talking to their friends about past experiences before making future […]

Digital Marketing for Resorts: A 101 Guide

In 2017, property managers invested more time, money, and energy into digital marketing than ever before. In the past few years, travelers have become increasingly proficient at using the internet to plan and book every aspect of their vacations from beginning to end. Consider the following statistics about the popularity of online reservations today: 148.3 million […]