If you want to succeed in building awareness around your property, driving traffic to your website, and converting online visitors into loyal guests, you have to be willing to invest in content. But in 2018, investing in content means more than just creating a blog and updating your social media pages. You have to do […]
If you’re not currently leveraging email to communicate and engage with travelers and guests, you’re missing out on a huge opportunity. As social media channels and search engines become more saturated and more competitive for businesses than ever before, property managers like you are stepping up their game when it comes to email marketing. Here’s […]
If you want to continue driving traffic to your property website and boosting online reservations in 2018, you have to be willing to invest in new ways to reach and connect with your target audience. This year, more property managers will invest in video marketing than ever before. Here are a few reasons why: More […]
In 2018, content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website. As people spend more time online than ever before researching properties, learning about cities, and talking to their friends about past experiences before making future […]
In the hospitality and travel industry, word of mouth is everything. In order to boost social media engagement, website traffic, and online reservations, you have to be proactive when it comes to getting people talking about your business. Consider these facts about the power of positive experiences and referrals: Word of mouth is the primary […]
In 2017, property managers invested more time, money, and energy into digital marketing than ever before. In the past few years, travelers have become increasingly proficient at using the internet to plan and book every aspect of their vacations from beginning to end. Consider the following statistics about the popularity of online reservations today: 148.3 million […]
If you’re like many property managers, you’re probably going to be spending the next few weeks finalizing your overall online marketing strategy and budget for the year ahead. One piece of your strategy that you’ll likely need to spend a significant amount of time thinking about is how you intend to get more value and […]
As the hospitality industry (at least most destinations) heads into the busy summer season, it’s a good time to evaluate your website performance and determine what changes you want to make to optimize performance. In our industry, a website can make or break a business. In order to convince the people who land on your […]
As a property manager, you know how important it is to be creating fresh content for your audience to consume and enjoy. What you might struggle with, however, is coming up with new ideas to keep your audience engaged week after week. If you’re looking for new content ideas for your property blog, consider leveraging […]
In the hospitality and travel industry, a property lives and dies by their reputation. In order to boost guest loyalty, get more referrals, and continue growing your business year after year, you have to spend time proactively managing your reputation. Thanks to the popularity and transparency of online review tools found on Yelp, Google Places, […]
