What’s Your Data Look Like?

With the copious amount of technological tools available to property owners today, there is more data at everyone’s fingertips. Data spreads across all parts of your business operation, from your online presence and pricing to benchmark numbers and more. This may seem overwhelming, but this data can be extremely beneficial to your business. The real […]

Marketing Direct To Your Customers

Competition with OTAs is something most properties have grown accustomed to, but with drastically different marketing budgets in most cases, it’s important to understand the value behind marketing directly to your guests. Expedia and other OTAs have large marketing and advertising budgets, which help them to develop flashy commercials and find their way to the […]

Updating Your Property

We’ve observed the way people plan and research for vacations, the booking process and much more about the travel and hospitality industries change over the past few years.  As new players continue to enter these fields, changes are certain to increase in frequency and magnitude. While we focus on ways to optimize your digital conversions […]

What’s The Right Keyword?

When travelers are searching for their next vacation, they’re most likely going to start on a search engine such as Google, Yahoo! or Bing. They may or may not have a destination in mind, but many will start by typing in something as simple as “cheap vacations” or “Florida vacations”. As we know, this is […]

Winning Back Reservations

  Let’s take a trip back to the days of dial-up internet and households having a home phone number, instead of the majority of us carrying a smartphone in our pocket. You may be wondering why we’re taking a step back in time, but this was also the time when guests could only make reservations […]

Driving Traffic to Your Website

  More guests staying at your property means you’re making money.  That seems like pretty straight forward logic, but digging deeper you need to ask yourself “How are these guests actually finding and booking their trip?” With OTAs flooding the market, many properties overwhelmed with seemingly can’t-miss opportunities to generate bookings. Taking more bookings means […]

Utilizing the Guest Follow-Up

If you’re like most businesses in the hospitality industry, you dedicate most of your marketing efforts to attracting guests to your property and making sure their stay is great. That sounds like a pretty basic concept, but what happens when a guest leaves? It’s important to follow-up with guests in a personal manner for numerous […]

Managing Room Rates

As the seasons change, your room rates should too. Throughout the year, your business is going to experience peak periods of occupancy as well as off-peak seasons, and it’s important that you’re doing everything you can to maximize your revenue and occupancy in each of these instances. Peak Season Is summer the busiest season at […]