If you’re like many property managers, you’re probably going to be spending the next few weeks finalizing your overall online marketing strategy and budget for the year ahead. One piece of your strategy that you’ll likely need to spend a significant amount of time thinking about is how you intend to get more value and […]
As the hospitality industry (at least most destinations) heads into the busy summer season, it’s a good time to evaluate your website performance and determine what changes you want to make to optimize performance. In our industry, a website can make or break a business. In order to convince the people who land on your […]
ResortsandLodges.com has recently made tracking updates to ensure that properties are able to view accurate reporting in Google Analytics for traffic coming from the website. UTM Tags One of the most tangible changes ResortsandLodges.com has made on the tracking side of things is updating the utm tag on traffic going to property websites from ResortsandLodges.com. […]
As a property manager, you know how important it is to be creating fresh content for your audience to consume and enjoy. What you might struggle with, however, is coming up with new ideas to keep your audience engaged week after week. If you’re looking for new content ideas for your property blog, consider leveraging […]
In the hospitality and travel industry, a property lives and dies by their reputation. In order to boost guest loyalty, get more referrals, and continue growing your business year after year, you have to spend time proactively managing your reputation. Thanks to the popularity and transparency of online review tools found on Yelp, Google Places, […]
To build a sustainable and profitable business in the travel & hospitality industry today, you need to be using email to nurture relationships with past and future guests. Spending time engaging with your guests and followers on social media is beneficial, making phone calls is crucial, but email is an absolute must. It’s one of […]
In order to boost loyalty, word of mouth, and repeat visits, you have to make an effort to engage with your guests during times when they aren’t physically at your property. It’s the only way to develop and nurture ongoing relationships that bring people and their friends through your door year-after-year. To effectively keep in […]
There are a lot of strategies and tactics you can implement to drive more conversions through your property website, but few are likely to work unless you’ve taken the time to develop the right copy for the pages your website visitors see. When it comes to interacting with potential customers online, words matter a great […]
As the travel landscape continues to change, and the impact of digital marketing continues to grow, it’s important to understand the effects marketing channels have on your business. While revenue is where your eyes may want to look right away, these partnerships can do so much more than increase what’s in the bank. When we […]
In the hospitality/travel industry, good customer service is everything. Without it, you can’t expect a strong reputation, active referrals, repeat bookings, or a sustainable business. As a property manager, it’s up to you to train your employees on how to excel in the art of great customer service—because it’s a skill that everyone, no matter […]
