If you want to continue driving traffic to your property website and boosting online reservations in 2018, you have to be willing to invest in new ways to reach and connect with your target audience. This year, more property managers will invest in video marketing than ever before. Here are a few reasons why: More […]
SEO is a bit like putting together a puzzle. Factor in Google’s daily algorithm shifts and it’s like putting together a puzzle with new pieces every day. To see the entire picture, you need the correct pieces. And, in the case of SEO you need to have the right strategies in the right places to […]
In 2018, content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website. As people spend more time online than ever before researching properties, learning about cities, and talking to their friends about past experiences before making future […]
In the hospitality and travel industry, word of mouth is everything. In order to boost social media engagement, website traffic, and online reservations, you have to be proactive when it comes to getting people talking about your business. Consider these facts about the power of positive experiences and referrals: Word of mouth is the primary […]
In 2017, property managers invested more time, money, and energy into digital marketing than ever before. In the past few years, travelers have become increasingly proficient at using the internet to plan and book every aspect of their vacations from beginning to end. Consider the following statistics about the popularity of online reservations today: 148.3 million […]
As the end of the year quickly approaches, it’s a good time to start thinking about how you plan to capture more leads and drive more conversions through your website in 2018. As a property manager, it’s important to recognize that your website isn’t meant to be a static brochure for your business—instead, it should […]
If you’re like many property managers, you’re probably going to be spending the next few weeks finalizing your overall online marketing strategy and budget for the year ahead. One piece of your strategy that you’ll likely need to spend a significant amount of time thinking about is how you intend to get more value and […]
As the hospitality industry (at least most destinations) heads into the busy summer season, it’s a good time to evaluate your website performance and determine what changes you want to make to optimize performance. In our industry, a website can make or break a business. In order to convince the people who land on your […]
ResortsandLodges.com has recently made tracking updates to ensure that properties are able to view accurate reporting in Google Analytics for traffic coming from the website. UTM Tags One of the most tangible changes ResortsandLodges.com has made on the tracking side of things is updating the utm tag on traffic going to property websites from ResortsandLodges.com. […]
As a property manager, you know how important it is to be creating fresh content for your audience to consume and enjoy. What you might struggle with, however, is coming up with new ideas to keep your audience engaged week after week. If you’re looking for new content ideas for your property blog, consider leveraging […]
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