Trends come and go in the travel industry, but it’s important to realize which will help you drive greater ROI for your business, and which will empty your pockets. As you can see from the image below, the Digital Marketing landscape in the hospitality industry has become very complex over the past decade, with new […]
As ResortsandLodges continues to drive forward in our quest to level the playing field for the independent property, it’s important to take a look at where we’ve been and better understand how travelers are using our website to search, plan, and book unique experiences. Here are a few of the trends and numbers that […]
Getting travelers to your website is one of the first steps towards generating a direct booking, but how are travelers finding you? Optimizing your website with best practices in SEO can help you improve your placement within Google, Yahoo and Bing Search Engine Results Pages (SERPs), but what other options are available? HebsDigital offered recommendations […]
While exhibiting at VRMA last month, the ResortsandLodges team gave customers and prospects the chance to win an iPad mini with demo sign-up. The ResortsandLodges team had the ability to catch up with customers as well as meet new prospects and showcase our suite of services. We’re pleased to announce that Carole of Atlantic Vacation […]
ResortsandLodges has been helping properties create and optimize deals, specials, and packages for years, and the question we field most often from property owners and revenue managers is “What works the best?” Depending on what you’re able to discount, or offer in the form of additional amenities and services, there are plenty of ways […]
Using key data in email marketing efforts to prospective guests prior to, during, and after their stay is a great way to increase direct bookings and garner repeat guests. By capturing prospect and guest data from inbound calls and emails, integrating that data into incoming and outgoing emails drives greater results and improves customer satisfaction. Plus you […]
Last week, the ResortsandLodges staff had the privilege of spending time with Doug Kennedy from Kennedy Training Network. During his day onsite, he spent an hour speaking to the ResortsandLodges staff about the industry, upcoming trends and benefits his company, ResortsandLodges.com and TRACK can bring to the independent property owner. Kennedy Training Network, is the hospitality […]
The teams from ResortsandLodges/TRACK and HomeAway announced their partnership with a private hospitality event held during last week’s RezFest conference at SeaWorld – Orlando, FL. Over 40 attendees, Ryan Bailey, CEO of ResortsandLodges/TRACK, and John Suzuki, VP of Sales with HomeAway, toasted to the newly formed partnership. John Suzuki explained briefly to HomeAway customers the […]
With the copious amount of technological tools available to property owners today, there is more data at everyone’s fingertips. Data spreads across all parts of your business operation, from your online presence and pricing to benchmark numbers and more. This may seem overwhelming, but this data can be extremely beneficial to your business. The real […]
In today’s world, everyone is connected all the time. We wake up to our alarm on our phone, and many of us click into an app before even getting out of bed. We commute to work, where we log onto our desktop or laptop, and at the end of the day, many can be […]
