Getting the Most out of Deals and Promotions

A great way for a company to focus on strengthening its awareness and garnering more followers on social media is to advertise deals and promotions.  Initiatives like this can be a push for short-term tactical sales growth.  They can also strengthen a major strategic message or unique selling proposition (USP), or simply raise awareness.  However, […]

5 Social Media Strategies for 2014

As the calendar turns from 2013 to 2014, many companies have new goals and strategies ready to be implemented.  The evolving world of social media is no different.  However, the ultimate goal of those strategies remains the same:  to increase brand awareness, to enhance guest satisfaction and to drive revenue. To help hoteliers reach these […]

Debunking Online Hotel Distribution Myths

Erik Munoz, Siteminder’s head of strategic sales and global partnerships, shed some light on the truth behind many common myths in online hotel distribution.  Let’s take a look at some of this information focusing on online distribution channels. Myth: Hotels Should Reduce Their Reliance on Online Travel Agency Bookings. Munoz explains that there are many […]