A Day in the Life of a Data Traveler

Improving the travel experience is a goal across the entire hospitality industry.  Technology now plays a critical role in the travel experience and smartphones have now become one of the most essential travel accessories today.  In 2013 alone, mobile data traffic soared, reaching 12 times the size of the entire global Internet in 2000. Kelsey […]

Are Hotel Brands Doing Enough to Stay Relevant?

In a travel industry that is constantly undergoing some sort of change or improvement, it is important for companies to distinguish themselves from the rest of the pack.  There was a time when having a common brand flag was a necessity to keep your reservation books full.  Now, it is the independent and boutique hotels […]

From Desktop to Mobile: The 2013 Shift in Hotel Bookings

As technology continues to shift the way people acquire information, travel sites have observed a shift in the way potential travelers are accessing and booking hotel reservations.  A HeBSdigital case study has quantified this data, and shows how dramatic this shift has been in the past 12 months. Some of the Key Developments found in […]

Visuals: They Are Everywhere!

  As valued ResortsandLodges.com customers, you are more likely than not familiar with the emphasis our team places on visual assets. ResortsandLodges.com on the Road, a traveling media team dedicated to making your property shine through photos and videos, is an extension of this emphasis. While the importance of high level visual assets is understood, […]

Call Tracking Case Study: A 370 Unit Property in Galena, IL

After many years helping to validate advertising for online travel websites, we’re blown away by the impressive results as seen in the screenshot below. (Click to view larger) This example is one of many case studies we’ve done that shows the difference between before a resort activates their tracking number across their web marketing channels, […]