How Travelers View a Hotel's Digital Experience

We have discussed the role technology plays in the hospitality at length on the ResortsandLodges.com Business Blog, but the digital customer experience agency MCD Partners has taken this examination a step further.  They surveyed 1,000 American travelers about their views on the average hotel digital experience. In particular, the agency breaks down digital experiences across […]

Optimizing Your Hotel Distribution Strategy

2013 was a year full of tremendous growth within online distribution in the travel industry with meta-search engines, mobile bookings and social media all taking significant steps forward.  However, hoteliers expecting similarly massive changes in 2014 may be in for a surprise. While new technology and platforms of distribution may emerge suddenly, the overall distribution […]

Guest Acquisition: E-mail vs. Social Media

I cannot go a day without seeing a social media-driven article on many of the top hospitality and travel marketing websites.  Social media is everywhere and plays an important role in your marketing campaign, helping you connect with potential travelers. With that being said, is social media the most effective marketing tool available, or should […]

Using YouTube to Generate Bookings

Content may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video. The video content site YouTube claims to host more than one billion unique user visits to its website each month.  These one billion viewers spend more than six billion hours watching videos.  […]

The State of the Online Travel Industry in 2014

State of Digital recently released a Travel 360 report after collating the viewpoints and analysis of experts, thought leaders and key commercial players of both the hospitality and travel industries.  The report aims to act as a marker of the level of integration between travel brands and the various online channels within digital marketing. The […]

Getting the Most out of Deals and Promotions

A great way for a company to focus on strengthening its awareness and garnering more followers on social media is to advertise deals and promotions.  Initiatives like this can be a push for short-term tactical sales growth.  They can also strengthen a major strategic message or unique selling proposition (USP), or simply raise awareness.  However, […]

Five Ways Hotels can use Facebook's Insights Platform

Analytics software has moved to the social media platform as Facebook has released Facebook Insights, a new platform for all business listings.  With Insights, you have access to more data that shows just how likeable your brand is.  Here are five tips to keep in mind that will help you to better connect with your […]

Online Content and Readability: They Both Matter

With recent updates to Google’s infamous search algorithm, creating high-quality content is of the utmost importance. Blog posts, articles and other forms of written content should be both highly relevant to your audience and tailored to them.  This is especially important in the language you are using. Before you begin writing, it is important to […]