Online Content and Readability: They Both Matter

With recent updates to Google’s infamous search algorithm, creating high-quality content is of the utmost importance. Blog posts, articles and other forms of written content should be both highly relevant to your audience and tailored to them.  This is especially important in the language you are using. Before you begin writing, it is important to […]

Holiday Marketing Campaign Wonders and Blunders

The holiday season can be the most wonderful time of the year…IF you’re marketing team is prepared! Having the right social media campaign during the holiday season can mean the difference between presents or a lump of coal in the company stocking.  Retailers, consumers and marketing departments all feel the tension this time of year […]

Defining the Role of Social Media Manager

When creating the coming year’s marketing plan, the ever expanding presence of social media platforms must enter the discussion.  Specifically, the role of the Social Media Manager and what the ideal candidate should look like.  Are you going to hire these services out to a third-party company that will manage these platforms on your behalf?  […]

5 Social Media Strategies for 2014

As the calendar turns from 2013 to 2014, many companies have new goals and strategies ready to be implemented.  The evolving world of social media is no different.  However, the ultimate goal of those strategies remains the same:  to increase brand awareness, to enhance guest satisfaction and to drive revenue. To help hoteliers reach these […]

The Evolution of Online Search: SEO, SEM and Keyword Bidding

Search engine optimization and search engine marketing can be very effective ways for hotels to reach prospective guests, but as the “keyword world” changes, hoteliers need to keep pace.  As online search features continue to change, there must be a greater focus on developing higher quality content for guests to compete against online travel agencies. […]

From Desktop to Mobile: The 2013 Shift in Hotel Bookings

As technology continues to shift the way people acquire information, travel sites have observed a shift in the way potential travelers are accessing and booking hotel reservations.  A HeBSdigital case study has quantified this data, and shows how dramatic this shift has been in the past 12 months. Some of the Key Developments found in […]

Future of Content: Upcoming Trends in 2014

It is a tremendous time to be involved in the digital marketing sector with almost half of the global population having access to the internet.  However, the way consumers consume this content is rapidly evolving, and with that comes an interesting array of challenges and opportunities.  Having a firm understanding of these upcoming trends is […]

7 Ways to Build Customer Loyalty

  Online hospitality is transforming into an industry defined by personalization, relevant content and the social experience travelers influence everyday. As this trend continues to unfold, it is becoming increasingly difficult to build brand loyalty. How do you win a customer over and keep them coming back time and time again, when the travel process […]