Digital Marketing for Resorts: A 101 Guide

In 2017, property managers invested more time, money, and energy into digital marketing than ever before. In the past few years, travelers have become increasingly proficient at using the internet to plan and book every aspect of their vacations from beginning to end. Consider the following statistics about the popularity of online reservations today: 148.3 million […] Announces Tracking Updates has recently made tracking updates to ensure that properties are able to view accurate reporting in Google Analytics for traffic coming from the website. UTM Tags One of the most tangible changes has made on the tracking side of things is updating the utm tag on traffic going to property websites from […]

These Big Website Mistakes Are Costing You Leads and Bookings

To boost property awareness and connect with new travelers who have never stayed with you before, you need to have an online presence — in many cases a website. To get people to actually book reservations with you though, simply having a place for online visitors to land isn’t enough. In order to successfully convince […]

Digitally Speaking

In our modern “always-on” world, it’s no surprise that the travel community has shifted to digital marketing. While there are many ways you can market your business, we have found three trends that provide value not only to your guests, but to your own brand as well. These trends are pretty simple to handle, and […]