The Decision: In 2016 Rob Ellis, owner of Alaska Gold Creek Lodge was struggling to get travelers to find his property online. He was using websites such as TripAdvisor and Hotels.com for advertising. These websites just weren’t useful in generating the clientele that the business was looking for. In March of 2016, Rob found ResortsandLodges.com […]
Today it is of the utmost importance to have a strong digital marketing strategy. Hiring a marketing team for a lodging business can be time consuming and expensive without even mentioning training and employee turnover. If you hire cheap you may have someone with little digital marketing or industry experience, but if you hire expensive […]
ResortsandLodges.com prides itself on providing solutions that property owners need to exceed traveler’s expectations and increase direct bookings. This is why so many properties from small bed and breakfasts to large international resorts use our Business Solutions. This Waterpark Resort has been listing on ResortsandLodges.com since 2005. In 2016 after 11 years, ResortandLodges.com Sr. Digital […]
If you want to continue driving traffic to your property website and boosting online reservations in 2018, you have to be willing to invest in new ways to reach and connect with your target audience. This year, more property managers will invest in video marketing than ever before. Here are a few reasons why: More […]
In 2017, property managers invested more time, money, and energy into digital marketing than ever before. In the past few years, travelers have become increasingly proficient at using the internet to plan and book every aspect of their vacations from beginning to end. Consider the following statistics about the popularity of online reservations today: 148.3 million […]
If you’re like many property managers, you’re probably going to be spending the next few weeks finalizing your overall online marketing strategy and budget for the year ahead. One piece of your strategy that you’ll likely need to spend a significant amount of time thinking about is how you intend to get more value and […]
ResortsandLodges.com has recently made tracking updates to ensure that properties are able to view accurate reporting in Google Analytics for traffic coming from the website. UTM Tags One of the most tangible changes ResortsandLodges.com has made on the tracking side of things is updating the utm tag on traffic going to property websites from ResortsandLodges.com. […]
To build a sustainable and profitable business in the travel & hospitality industry today, you need to be using email to nurture relationships with past and future guests. Spending time engaging with your guests and followers on social media is beneficial, making phone calls is crucial, but email is an absolute must. It’s one of […]
To boost property awareness and connect with new travelers who have never stayed with you before, you need to have an online presence — in many cases a website. To get people to actually book reservations with you though, simply having a place for online visitors to land isn’t enough. In order to successfully convince […]
In our modern “always-on” world, it’s no surprise that the travel community has shifted to digital marketing. While there are many ways you can market your business, we have found three trends that provide value not only to your guests, but to your own brand as well. These trends are pretty simple to handle, and […]
