Jump Starting Your Property’s Direct Bookings through SEM

Getting travelers to your website is one of the first steps towards generating a direct booking, but how are travelers finding you?  Optimizing your website with best practices in SEO can help you improve your placement within Google, Yahoo and Bing Search Engine Results Pages (SERPs), but what other options are available? HebsDigital offered recommendations […]

Driving Traffic to Your Website

  More guests staying at your property means you’re making money.  That seems like pretty straight forward logic, but digging deeper you need to ask yourself “How are these guests actually finding and booking their trip?” With OTAs flooding the market, many properties overwhelmed with seemingly can’t-miss opportunities to generate bookings. Taking more bookings means […]

Direct Bookings: Where do they come from?

All property owners are looking to generate direct bookings.  This seems like a fairly basic concept but with so many distribution and booking channels it can be difficult to drive travelers direct to your website for a direct booking. As opposed to a booking from a third party advertiser or an OTA, a direct booking […]