Smarter Email Marketing Based on Traveler Data

Using key data in email marketing efforts to prospective guests prior to, during, and after their stay is a great way to increase direct bookings and garner repeat guests. By capturing prospect and guest data from inbound calls and emails, integrating that data into incoming and outgoing emails drives greater results and improves customer satisfaction. Plus you […]

Guest Acquisition: E-mail vs. Social Media

I cannot go a day without seeing a social media-driven article on many of the top hospitality and travel marketing websites.  Social media is everywhere and plays an important role in your marketing campaign, helping you connect with potential travelers. With that being said, is social media the most effective marketing tool available, or should […]

10 Travel Technology and Distribution Trends

With the continued growth of technological progress in the travel landscape, hotel and travel companies that seek success must either catch up or risk becoming irrelevant, according to a new report. “If you want to be successful and grow and perform well, you really have to understand the technology and what’s out there,” said Cees […]

Time is Running Out! Creating Urgency in your Hotel Marketing

In the hospitality market, a seemingly lost conversion tactic is the employment of urgency on hotel websites, in hotel marketing collateral, and across social media platforms. Urgency is a long-used tactic in the world of driving conversion and increasing eCommerce. So the question remains to be asked, why don’t hotel owners use this tactic more […]