Direct Bookings: Where do they come from?

All property owners are looking to generate direct bookings.  This seems like a fairly basic concept but with so many distribution and booking channels it can be difficult to drive travelers direct to your website for a direct booking. As opposed to a booking from a third party advertiser or an OTA, a direct booking […]

Google Outpaces Social Media in Priceline Conversions

Social media channels play an important role for every company’s online reputation, but are they providing the best ROI when it comes to digital ad-spend? According to Priceline’s CEO Darren Huston, ads for his company on Facebook and Twitter have failed to deliver results. “For Facebook and Twitter, we have endless amounts of money,” Huston […]

Optimizing Your Hotel Distribution Strategy

2013 was a year full of tremendous growth within online distribution in the travel industry with meta-search engines, mobile bookings and social media all taking significant steps forward.  However, hoteliers expecting similarly massive changes in 2014 may be in for a surprise. While new technology and platforms of distribution may emerge suddenly, the overall distribution […]

The Rise of Mainstream Mobile Analytics

Google Analytics are a great resource for finding out how consumers are using your website.  The next step in the analytics field is attempting to unearth some valuable information regarding a user’s mobile interaction with an application or a mobile website. EyeForTravel’s Ritesh Gupta conducted an interview with Seshadri Krishnan, co-found of Trip38, a location […]

Using YouTube to Generate Bookings

Content may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video. The video content site YouTube claims to host more than one billion unique user visits to its website each month.  These one billion viewers spend more than six billion hours watching videos.  […]

Mobile Travel Market Set to Double in 2014

  Regular readers of the ResortsandLodges.com Business Blog have probably noticed that we dedicate a fair portion of content to emerging technologies and maximizing the tools available to the modern traveler.  Your website’s visibility depends heavily upon receiving views from a wide variety of sources, including smartphones and tablets. How important are mobile devices for […]

Online Content and Readability: They Both Matter

With recent updates to Google’s infamous search algorithm, creating high-quality content is of the utmost importance. Blog posts, articles and other forms of written content should be both highly relevant to your audience and tailored to them.  This is especially important in the language you are using. Before you begin writing, it is important to […]

How Much Should You Be Spending on SEO?

Nearly every business today must make a decision about how much to spend on search engine optimization (SEO).  This is no longer an “if” question for businesses as a robust online marketing strategy is imperative for survival in a web-driven world. “How much will we spend on SEO?” is the question that every business professional […]

Are Hotel Brands Doing Enough to Stay Relevant?

In a travel industry that is constantly undergoing some sort of change or improvement, it is important for companies to distinguish themselves from the rest of the pack.  There was a time when having a common brand flag was a necessity to keep your reservation books full.  Now, it is the independent and boutique hotels […]