Today, communication with your guests when they are on the road (and spending the most) is not just commonplace, but essential. It is estimated that 40% of leisure travelers and 36% of business travelers use mobile search engines to find hotels, and 58% of spending on travel is done once the travelers has left home. […]
Millennials are constantly changing the way marketers look at the business landscape, and the travel industry is no exception to this rule. These current 20-34 year olds represent the next rising wave of consumers across the globe, but what does this mean for your business? Millennials bring their own unique set of expectations, behaviors and […]
In the 1990’s, online travel agencies (OTAs) threw a wrench in the hotel booking process by allowing travelers to compare prices across multiple hotels, inspiring consumers to book rooms through third-party sources rather than directly through hotels. These bookings sites tacked on a hefty transaction fee, but the convenience of being able to search multiple […]
The growth of third-party intermediaries, including OTAs and meta-search sites, has cluttered the booking landscape in recent years, making it difficult for branded hotels and their websites to keep pace. During the Hospitality Technology Europe show in London, a panel of experts discussed ways to increase conversion rates from brand.com websites by capturing not only […]
According to a recent Travel Weekly article, hotels are becoming more and more frustrated with the perceived power that the Expedia group has, a statement that leads some industry analysts to predict that Amazon could change the hotel distribution game. Skift, a leading travel news outlet, recently broke the news that Amazon has been in […]
TripAdvisor and Yelp may be two of the largest companies in the world when it comes to seeking out advice from the average consumer, but these brands are also trying to expand their revenue streams by increasing booking options on each of their respective websites.
A recent Google Travel study shared with the company’s Hotel Finder partners seems to be pointing to Google getting much more involved in travel bookings going forward, and the need to make the booking path more efficient.
ResortsandLodges.com continues to be an innovator in the leisure travel site, and a recent release on the website will now allow travelers to search by a property’s availability throughout the site, an extension of the RALBook Availability Search and online booking feature.
Last-minute hotel booking service HotelTonight has put in quite a great deal of work over the past three years to become the go-to mobile service for same-day hotel bookings. Up to this point, travelers who are using the mobile app have been able to reserve same-day hotel rooms from 9:00 am (the day of) for […]
Despite the fact that OTA’s like Orbitz and Travelocity are now responsible for about 70% of travel booking in the United States today, the individuals who work out of the brick-and-mortar travel agencies are reporting booming sales according to a recent Los Angeles Times article. A recent survey by the American Society of Travel Agents, […]