When you think about the United States, a few images pop into mind: an apple pie, the Statue of Liberty, perhaps the Washington Monument, and even the Hollywood sign. Apparently the next image to add to this list is a golf course.
The old guard of travel companies – Expedia, Priceline, Orbitz – have seemingly been in a holding pattern since the late 1990’s when it comes to technological innovation. These companies were slow when it came to moving to mobile, and have also been slow when it comes to redesigning “outdated” websites. Now Expedia is taking […]
Consolidation in the travel industry has become as common as picking up a daily newspaper for some companies. TripAdvisor recently announced its most recent acquisition, a $200 million deal for tours and activities provider Viator, which is the company’s fourth move of 2014.
Online Travel Agencies (OTAs) have taken the travel and hospitality industries to a new level over the past decade, but in recent years there has been a shift towards convergence of OTAs and metasearch engines. Metasearch engines, like Kayak, TripAdvisor, and Hipmunk, have traditionally shuttled users to OTAs or air/car rental sites white it came […]
In a time when acquisitions, mergers, and partnerships have become the norm, one company in particular seems to be positioning itself as a future leader in the travel space. That company is Priceline, and their recent acquisitions highlight an attempt to improve both ends (B2B and B2C) of the sales experience. On June 10, Priceline […]
The travel industry is notorious for hiring within the industry when it comes to filling top jobs, often promoting from within or from a rival company. So when Accor, one of the world’s leading hotel operators, decided to hire Vivek Badrinath as its deputy CEO earlier this year, it raised a few eyebrows. Many industry […]
Travel and hospitality industry experts are always looking for a developing demographic whose attention they feel it is important to attract. Marriott Hotels is hoping to accomplish this with their most recent social media campaign #LoveTravels. The effort is a collaboration between Marriott Creative Agency and photographer Braden Summers featuring LGBT celebrities like Brooklyn Nets […]
After a brutal winter and a bad case of cabin fever, it looks like Americans are ready to hit the road this summer. Adobe Digital Index’s (ADI) “Travel 2014 Report” predicts that online travel bookings will reach $61 billion between Memorial Day and Labor Day, a 15% increase year-over-year. The report is built on consumer […]
Social media began as a way to network with other individuals across the world. When organizations become involved with these channels, social media became a giant megaphone for marketing messages, but now these same organizations are realizing that these channels can be used for so much more. There are seven social media trends that are […]
Social media plays a critical role in the way hotels and unique properties around the world market their product online. These channels can be used as a mobile/online concierge, as a forum to discuss positive or negative experiences, or as a means to communicate with travelers before, during, and after they stay. Advertising deals is […]