The Next Step in OTA/Metasearch Convergence

Online Travel Agencies (OTAs) have taken the travel and hospitality industries to a new level over the past decade,  but in recent years there has been a shift towards convergence of OTAs and metasearch engines.  Metasearch engines, like Kayak, TripAdvisor, and Hipmunk, have traditionally shuttled users to OTAs or air/car rental sites white it came […]

Marriott Announces #LoveTravels Campaign

Travel and hospitality industry experts are always looking for a developing demographic whose attention they feel it is important to attract.  Marriott Hotels is hoping to accomplish this with their most recent social media campaign #LoveTravels. The effort is a collaboration between Marriott Creative Agency and photographer Braden Summers featuring LGBT celebrities like Brooklyn Nets […]

7 Trends Shaping Social Media in 2014

Social media began as a way to network with other individuals across the world. When organizations become involved with these channels, social media became a giant megaphone for marketing messages, but now these same organizations are realizing that these channels can be used for so much more. There are seven social media trends that are […]