3 Trends to Help Understand Millennial Travelers

Millennials are constantly changing the way marketers look at the business landscape, and the travel industry is no exception to this rule.  These current 20-34 year olds represent the next rising wave of consumers across the globe, but what does this mean for your business? Millennials bring their own unique set of expectations, behaviors and […]

The Evolution of Hotel Marketing

Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing.  In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups. 

Marriott Announces #LoveTravels Campaign

Travel and hospitality industry experts are always looking for a developing demographic whose attention they feel it is important to attract.  Marriott Hotels is hoping to accomplish this with their most recent social media campaign #LoveTravels. The effort is a collaboration between Marriott Creative Agency and photographer Braden Summers featuring LGBT celebrities like Brooklyn Nets […]

Using YouTube to Generate Bookings

Content may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video. The video content site YouTube claims to host more than one billion unique user visits to its website each month.  These one billion viewers spend more than six billion hours watching videos.  […]

Personalization Equals Loyalty with Millennials

A key question facing hoteliers and property managers in today’s travel landscape is how to build loyalty with the millennial generation.  Points-based loyalty programs are proving ineffective in capturing this ever growing demographic, so what is the answer to building this important connection? Panelists at the 2014 Americas Lodging Investment Summit recently dove into this […]

Examining Metasearch Online Travel Agencies

Online travel agencies (OTAs) are a vital part of the supply chain in the travel industry. They are widely considered one of the main factors behind rapid growth in online travel bookings across both mature and emerging markets. New online channels have been created in recent years with the intention of lowering hotel distribution costs […]

Emerging Travel Trends: The Silent Traveler

The rise of digital technology and marketing in the hospitality industry has created a new kind of traveler who is adept at all available online and mobile tools.  They use these tools to jump across all industry-defined silos.  These new travelers do not require a lot of handholding, they shun human interaction and know their […]