How Millennial Travelers are Changing Hospitality

The travel and hospitality industries continue to evolve, consolidate, and change on a daily basis. Acquisitions and mergers seem like common place, and it’s difficult to discern which property is related to which brand. The same can be said of travel demographics. The reign of dominance for baby boomers being the industry’s highest-value audience seems […]

How to Create a Content Strategy for Your Property

In 2018, content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website. As people spend more time online than ever before researching properties, learning about cities, and talking to their friends about past experiences before making future […]

How (and Why) to Humanize Your Online Presence

To drive more reservations and profit for your resort this year, you need to be able to effectively connect with and nurture travelers who discover your resort online. This year, more people are using the internet to plan their vacations and book travel accommodations than ever before. Consider the following statistics about the state of travel […]

Marketing Direct To Your Customers

Competition with OTAs is something most properties have grown accustomed to, but with drastically different marketing budgets in most cases, it’s important to understand the value behind marketing directly to your guests. Expedia and other OTAs have large marketing and advertising budgets, which help them to develop flashy commercials and find their way to the […]

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