Today, communication with your guests when they are on the road (and spending the most) is not just commonplace, but essential. It is estimated that 40% of leisure travelers and 36% of business travelers use mobile search engines to find hotels, and 58% of spending on travel is done once the travelers has left home. […]
The growth of third-party intermediaries, including OTAs and meta-search sites, has cluttered the booking landscape in recent years, making it difficult for branded hotels and their websites to keep pace. During the Hospitality Technology Europe show in London, a panel of experts discussed ways to increase conversion rates from brand.com websites by capturing not only […]
Think of a standard television commercial. They interrupt your regularly scheduled program anywhere from three to six times to advertise/sell/inform you of a new product, or something you simply cannot live without. Did you want that interruption? Probably not, but television commercials have become so much a part of the fabric of our society that […]
By now, many of you have likely heard about Google’s new mobile search update and how it will affect the mobile search rankings for websites which are not “mobile friendly”. Industry experts have taken the liberty of naming April 21st, the first day the search update will go into effect, as “Mobilegeddon” Day.
Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing. In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups.
The old guard of travel companies – Expedia, Priceline, Orbitz – have seemingly been in a holding pattern since the late 1990’s when it comes to technological innovation. These companies were slow when it came to moving to mobile, and have also been slow when it comes to redesigning “outdated” websites. Now Expedia is taking […]
While some experts ponder whether Google is ready to make an even bigger splash in the travel industry, a recent eMarketer study highlighted a big reason why the search engine giant is content with its current role. Digital ad spending by the US travel industry will reach $4.15 billion in 2014, a sharp increase over […]
There was a time in our technological history when desktop personal computers were considered the standard, and laptops were typically only used for business trips. The proliferation of mobile devices, including smartphones and tablets, gives users a “computer” with the same capabilities of the early PC’s right in the palm of their hand. According to […]
With smartphone technology on the rise, optimizing your mobile platform becomes a top priority for companies of every shape and size, especially in the travel and hospitality industries. WorldMate launched its first mobile app seven years before the first iPhone luach. At that time, it was not called an app, but the Palm and BlackBerry […]
Without looking at your phone right now, would you be able to tell someone what internet browser your smartphone uses? You are probably not alone if your immediate response to this quandary is no. According to a recent study conducted by Flurry, mobile web browsing is losing the battle to native apps when it comes […]