Millennials are constantly changing the way marketers look at the business landscape, and the travel industry is no exception to this rule. These current 20-34 year olds represent the next rising wave of consumers across the globe, but what does this mean for your business? Millennials bring their own unique set of expectations, behaviors and […]
In the 1990’s, online travel agencies (OTAs) threw a wrench in the hotel booking process by allowing travelers to compare prices across multiple hotels, inspiring consumers to book rooms through third-party sources rather than directly through hotels. These bookings sites tacked on a hefty transaction fee, but the convenience of being able to search multiple […]
The growth of third-party intermediaries, including OTAs and meta-search sites, has cluttered the booking landscape in recent years, making it difficult for branded hotels and their websites to keep pace. During the Hospitality Technology Europe show in London, a panel of experts discussed ways to increase conversion rates from brand.com websites by capturing not only […]
Think of a standard television commercial. They interrupt your regularly scheduled program anywhere from three to six times to advertise/sell/inform you of a new product, or something you simply cannot live without. Did you want that interruption? Probably not, but television commercials have become so much a part of the fabric of our society that […]
Millennials represent the next prized demographic for the travel and hospitality industries. This group, made up of those individuals age 18-34, is looking for an experience, and may not be satisfied with a standard hotel stay. To millennials, personalization is a great way to develop brand loyalty, and a one of a kind experience is […]
By now, many of you have likely heard about Google’s new mobile search update and how it will affect the mobile search rankings for websites which are not “mobile friendly”. Industry experts have taken the liberty of naming April 21st, the first day the search update will go into effect, as “Mobilegeddon” Day.
According to the recent findings of a Blueshift Research report, HomeAway’s new (and optional) pay-per-booking (PPB) model has caused some dissatisfaction for vacation rental managers with 250 or fewer properties. The report, “AWAY Growing with Large Property Managers; Airbnb Coming On,” also indicates that Airbnb is gaining with these smaller Vacation Rental Management Companies (VRMC’s).
According to a recent Travel Weekly article, hotels are becoming more and more frustrated with the perceived power that the Expedia group has, a statement that leads some industry analysts to predict that Amazon could change the hotel distribution game. Skift, a leading travel news outlet, recently broke the news that Amazon has been in […]
Last week, Skift broke news that internet giant Amazon plans on entering the hotel-booking arena in 2015. While most experts in the industry have mixed feelings on what effect this will have on the travel space, there are definite pros and cons for travelers, hotels, and OTA’s/Metasearch engines.
Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing. In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups.