When someone says the word cookie, inevitably everyone thinks about chocolate chips, macadamia nuts and maybe even Christmas. However, in this case we are talking about the online tracking device that may be on its way out. Nearly a year ago, we wrote a blog post detailing how cookies affect your individual business listing and […]
With the continued growth of technological progress in the travel landscape, hotel and travel companies that seek success must either catch up or risk becoming irrelevant, according to a new report. “If you want to be successful and grow and perform well, you really have to understand the technology and what’s out there,” said Cees […]
After many years helping to validate advertising for online travel websites, we’re blown away by the impressive results as seen in the screenshot below. (Click to view larger) This example is one of many case studies we’ve done that shows the difference between before a resort activates their tracking number across their web marketing channels, […]
