Upselling for Guest Satisfaction and Revenue

With occupancy rates returning to pre-recession levels in many parts of the world, many property owners and hoteliers expect that revenue per available room (RevPAR) and average daily rates (ADR) will continue to grow with an increased number of heads in the beds.  However, without an effective upselling program, it will be difficult for properties […]

Priceline Looks to Enhance Mobile Offerings

OTA’s and mobile technology are two themes you see a lot on the Business Blog, and a recent interview with the company’s chief marketing officer regarding Priceline entering the on-property services market may be a signal of things to come throughout the travel industry. Priceline’s goal is to play a larger roles throughout the […]

Social Media, Concierge: A Natural Merger

The hotel concierge was once a position that exemplified luxury.  These individuals offered their supreme knowledge of the local area and attractions as well as the ability to help plan activities, make dinner reservations or just to assist you along the way. In recent years, the various electronic communications on a property’s social media platforms […]

From Desktop to Mobile: The 2013 Shift in Hotel Bookings

As technology continues to shift the way people acquire information, travel sites have observed a shift in the way potential travelers are accessing and booking hotel reservations.  A HeBSdigital case study has quantified this data, and shows how dramatic this shift has been in the past 12 months. Some of the Key Developments found in […]

7 Ways to Build Customer Loyalty

  Online hospitality is transforming into an industry defined by personalization, relevant content and the social experience travelers influence everyday. As this trend continues to unfold, it is becoming increasingly difficult to build brand loyalty. How do you win a customer over and keep them coming back time and time again, when the travel process […]

Sell More Rooms

The 2013 VRMA Eastern Seminar in Savannah Georgia, brought industry thought leadership and expertise to the forefront. What followed was a plethora of hotelier gold; knowledgable experts and industry leaders speaking on behalf of the travel industry as a whole. Colin Morrison, Senior System Consultant at Navis, spoke on customer service and satisfaction. Colin presented […]