TripAdvisor and Yelp may be two of the largest companies in the world when it comes to seeking out advice from the average consumer, but these brands are also trying to expand their revenue streams by increasing booking options on each of their respective websites.
In June 2013, BrightLocal, a leading SEO tool provider for local businesses, released results of a survey that examined consumer consumption of online reviews and how they influence their opinions and purchases from local businesses. The study found that 79% of consumer trust online reviews as much as personal recommendations. Software Advice, the leading provider […]
ResortsandLodges.com recently launched its enhanced marketing center, making it easy for clients to track campaign performance, manage online reservations taken through the RALBook availability search, and ensure that the information on client business listings is up to date. The new marketing center features simplified navigation, and within the Activity, Business Listings, and Reports tabs, ResortsandLodges.com […]
A recent article in The Telegraph reported that hotels and restaurants in Britain are being targeted by “blackmailers” who demand free meals and stays in exchange for not writing bad reviews on the TripAdvisor website. Guests are warning staff that they will post bad comments on the review website if they are not given better […]
What are travelers looking for when they jump on the internet and book with an online travel agency (OTA)? Low Prices? A clean layout and design? A superior website/online store experience? The J.D. Power 2014 Online Travel Agency Satisfaction Report gives us some insight about what OTAs can do to increase customer satisfaction.
Maintaining a positive online reputation can be difficult for any company in a place as public as the internet, but for the hotels and unique lodging options we promote on ResortsandLodges.com, it is of vital importance. Although the thought of people openly reviewing your property may be scary at first, it is important to see […]
Well-informed hotel revenue managers have always used a variety of factors to determine pricing for available rooms. These factors include the competitive landscape, market trends as well as long-term business plans. However, a new factor that must be considered is the role social media plays in making more informed pricing decisions. In the hospitality industry, […]
In October 2013, a Huffington Post contributor, John Rampton, wrote an article questioning whether online reputation management was dead. In a more recent Hotel Business Revew article, Jane Coloccia, President and Chief Creative Officer of JC Communications, asked how important online reputation management really is. The answer to both of these questions: online reputation management […]
Reviews now play an integral role in the path to purchase among consumers inclined to do research on the internet. According to a January 2014 survey of U.S. adult internet users conducted by YouGov, 79% of respondents checked online reviews at least some of the time before making a purchase, whether online or in person. […]
The rise of digital technology and marketing in the hospitality industry has created a new kind of traveler who is adept at all available online and mobile tools. They use these tools to jump across all industry-defined silos. These new travelers do not require a lot of handholding, they shun human interaction and know their […]