Survey: How Travelers Use Online Reviews

In June 2013, BrightLocal, a leading SEO tool provider for local businesses, released results of a survey that examined consumer consumption of online reviews and how they influence their opinions and purchases from local businesses. The study found that 79% of consumer trust online reviews as much as personal recommendations. Software Advice, the leading provider […]

ResortsandLodges Launches Enhanced Marketing Center

ResortsandLodges.com recently launched its enhanced marketing center, making it easy for clients to track campaign performance, manage online reservations taken through the RALBook availability search, and ensure that the information on client business listings is up to date. The new marketing center features simplified navigation, and within the Activity, Business Listings, and Reports tabs, ResortsandLodges.com […]

How Social Media Affects Revenue Management

Well-informed hotel revenue managers have always used a variety of factors to determine pricing for available rooms.  These factors include the competitive landscape, market trends as well as long-term business plans.  However, a new factor that must be considered is the role social media plays in making more informed pricing decisions. In the hospitality industry, […]

The Importance of Online Reputation Management

In October 2013, a Huffington Post contributor, John Rampton, wrote an article questioning whether online reputation management was dead.  In a more recent Hotel Business Revew article, Jane Coloccia, President and Chief Creative Officer of JC Communications, asked how important online reputation management really is. The answer to both of these questions:  online reputation management […]

Emerging Travel Trends: The Silent Traveler

The rise of digital technology and marketing in the hospitality industry has created a new kind of traveler who is adept at all available online and mobile tools.  They use these tools to jump across all industry-defined silos.  These new travelers do not require a lot of handholding, they shun human interaction and know their […]