Search Ads Integrated with Social Increase Revenue

When forming your marketing strategy, you should not be deciding between search ads and social ads.  Instead you should try to integrate your search ads with social ads, according to research conducted by Marin Software and published in a new white paper, “The Multiplier Effect of Integrating Search and Social Advertising.” What Marin’s Research Found […]

Guest Acquisition: E-mail vs. Social Media

I cannot go a day without seeing a social media-driven article on many of the top hospitality and travel marketing websites.  Social media is everywhere and plays an important role in your marketing campaign, helping you connect with potential travelers. With that being said, is social media the most effective marketing tool available, or should […]

Examining Metasearch Online Travel Agencies

Online travel agencies (OTAs) are a vital part of the supply chain in the travel industry. They are widely considered one of the main factors behind rapid growth in online travel bookings across both mature and emerging markets. New online channels have been created in recent years with the intention of lowering hotel distribution costs […]

How Much Should You Be Spending on SEO?

Nearly every business today must make a decision about how much to spend on search engine optimization (SEO).  This is no longer an “if” question for businesses as a robust online marketing strategy is imperative for survival in a web-driven world. “How much will we spend on SEO?” is the question that every business professional […]

5 Social Media Strategies for 2014

As the calendar turns from 2013 to 2014, many companies have new goals and strategies ready to be implemented.  The evolving world of social media is no different.  However, the ultimate goal of those strategies remains the same:  to increase brand awareness, to enhance guest satisfaction and to drive revenue. To help hoteliers reach these […]

The Evolution of Online Search: SEO, SEM and Keyword Bidding

Search engine optimization and search engine marketing can be very effective ways for hotels to reach prospective guests, but as the “keyword world” changes, hoteliers need to keep pace.  As online search features continue to change, there must be a greater focus on developing higher quality content for guests to compete against online travel agencies. […]

Are Hotel Brands Doing Enough to Stay Relevant?

In a travel industry that is constantly undergoing some sort of change or improvement, it is important for companies to distinguish themselves from the rest of the pack.  There was a time when having a common brand flag was a necessity to keep your reservation books full.  Now, it is the independent and boutique hotels […]

SEO Gold

As web based marketing becomes more and more critical to the business playing field, SEO fires up its massive engine right along side. We have all heard that the authoritative link is pure gold in the SEO game, and frankly, it is the truth. As web guru Ed Dale explained a number of years ago, […]