ResortsandLodges.com Announces Tracking Updates

ResortsandLodges.com has recently made tracking updates to ensure that properties are able to view accurate reporting in Google Analytics for traffic coming from the website. UTM Tags One of the most tangible changes ResortsandLodges.com has made on the tracking side of things is updating the utm tag on traffic going to property websites from ResortsandLodges.com. […]

Optimizing Your Hotel Distribution Strategy

2013 was a year full of tremendous growth within online distribution in the travel industry with meta-search engines, mobile bookings and social media all taking significant steps forward.  However, hoteliers expecting similarly massive changes in 2014 may be in for a surprise. While new technology and platforms of distribution may emerge suddenly, the overall distribution […]

Online Content and Readability: They Both Matter

With recent updates to Google’s infamous search algorithm, creating high-quality content is of the utmost importance. Blog posts, articles and other forms of written content should be both highly relevant to your audience and tailored to them.  This is especially important in the language you are using. Before you begin writing, it is important to […]

How Much Should You Be Spending on SEO?

Nearly every business today must make a decision about how much to spend on search engine optimization (SEO).  This is no longer an “if” question for businesses as a robust online marketing strategy is imperative for survival in a web-driven world. “How much will we spend on SEO?” is the question that every business professional […]

The Evolution of Online Search: SEO, SEM and Keyword Bidding

Search engine optimization and search engine marketing can be very effective ways for hotels to reach prospective guests, but as the “keyword world” changes, hoteliers need to keep pace.  As online search features continue to change, there must be a greater focus on developing higher quality content for guests to compete against online travel agencies. […]

From Desktop to Mobile: The 2013 Shift in Hotel Bookings

As technology continues to shift the way people acquire information, travel sites have observed a shift in the way potential travelers are accessing and booking hotel reservations.  A HeBSdigital case study has quantified this data, and shows how dramatic this shift has been in the past 12 months. Some of the Key Developments found in […]

Visuals: They Are Everywhere!

  As valued ResortsandLodges.com customers, you are more likely than not familiar with the emphasis our team places on visual assets. ResortsandLodges.com on the Road, a traveling media team dedicated to making your property shine through photos and videos, is an extension of this emphasis. While the importance of high level visual assets is understood, […]

Rock Solid SEO

SEO – What it Means SEO, or Search Engine Optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” listings on search engines (Search Engine Land). Major search engines such as Google, Yahoo and Bing all spit out results in an order based on what the engine deems as the most […]