When it comes to travel websites, most have the same goal – to turn website visitors into paid hotel guests. We know that this goal won’t change, but when it comes to generating and driving direct bookings, the there are plenty of avenues to explore. Placing yourself on TripAdvisor and OTAs opens the possibility that […]
2013 was a year full of tremendous growth within online distribution in the travel industry with meta-search engines, mobile bookings and social media all taking significant steps forward. However, hoteliers expecting similarly massive changes in 2014 may be in for a surprise. While new technology and platforms of distribution may emerge suddenly, the overall distribution […]
In today’s travel and hospitality industry, it is clear that brand loyalty is on the decline and consumers are looking for the best value, deals and the most choices. This is where Niche marketing comes into play. Consider the decision to buy a television from an online retailer. When you search for a Flat Screen […]
With recent updates to Google’s infamous search algorithm, creating high-quality content is of the utmost importance. Blog posts, articles and other forms of written content should be both highly relevant to your audience and tailored to them. This is especially important in the language you are using. Before you begin writing, it is important to […]
Nearly every business today must make a decision about how much to spend on search engine optimization (SEO). This is no longer an “if” question for businesses as a robust online marketing strategy is imperative for survival in a web-driven world. “How much will we spend on SEO?” is the question that every business professional […]
Search engine optimization and search engine marketing can be very effective ways for hotels to reach prospective guests, but as the “keyword world” changes, hoteliers need to keep pace. As online search features continue to change, there must be a greater focus on developing higher quality content for guests to compete against online travel agencies. […]
As technology continues to shift the way people acquire information, travel sites have observed a shift in the way potential travelers are accessing and booking hotel reservations. A HeBSdigital case study has quantified this data, and shows how dramatic this shift has been in the past 12 months. Some of the Key Developments found in […]
As valued ResortsandLodges.com customers, you are more likely than not familiar with the emphasis our team places on visual assets. ResortsandLodges.com on the Road, a traveling media team dedicated to making your property shine through photos and videos, is an extension of this emphasis. While the importance of high level visual assets is understood, […]
SEO – What it Means SEO, or Search Engine Optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” listings on search engines (Search Engine Land). Major search engines such as Google, Yahoo and Bing all spit out results in an order based on what the engine deems as the most […]
The importance of content in the hospitality industry cannot be stressed enough. “Content is king,” as the saying goes is holding truer everyday. With that in mind, it is important to remember that while the look and feel of a hotel website grabs a viewers attention, it is the body, the content that leads them […]
