3 Trends to Help Understand Millennial Travelers

Millennials are constantly changing the way marketers look at the business landscape, and the travel industry is no exception to this rule.  These current 20-34 year olds represent the next rising wave of consumers across the globe, but what does this mean for your business? Millennials bring their own unique set of expectations, behaviors and […]

7 marketing tips for anyone in the hospitality industry

In a rapidly growing industry, there are moments when property owners get bombarded by new information about which new trend will attract guests or generate bookings. After drilling down and looking at innovations and successful marketing campaigns, we’ve found seven marketing tips that have consistently helped properties see success. Simple booking: At the end of […]

The Evolution of Hotel Marketing

Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing.  In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups. 

Marriott Announces #LoveTravels Campaign

Travel and hospitality industry experts are always looking for a developing demographic whose attention they feel it is important to attract.  Marriott Hotels is hoping to accomplish this with their most recent social media campaign #LoveTravels. The effort is a collaboration between Marriott Creative Agency and photographer Braden Summers featuring LGBT celebrities like Brooklyn Nets […]

7 Trends Shaping Social Media in 2014

Social media began as a way to network with other individuals across the world. When organizations become involved with these channels, social media became a giant megaphone for marketing messages, but now these same organizations are realizing that these channels can be used for so much more. There are seven social media trends that are […]

Clear Goals Key to Social Media Success

The travel and hospitality industries have embraced social media channels in recent years as a means to communicate with potential travelers before, during, and after their travel experience.  However, if one tried and true lesson has emerged from all of this social media use, it is that hoteliers should not spread themselves too thin. According […]

Search Ads Integrated with Social Increase Revenue

When forming your marketing strategy, you should not be deciding between search ads and social ads.  Instead you should try to integrate your search ads with social ads, according to research conducted by Marin Software and published in a new white paper, “The Multiplier Effect of Integrating Search and Social Advertising.” What Marin’s Research Found […]

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