Millennials are constantly changing the way marketers look at the business landscape, and the travel industry is no exception to this rule. These current 20-34 year olds represent the next rising wave of consumers across the globe, but what does this mean for your business? Millennials bring their own unique set of expectations, behaviors and […]
In a rapidly growing industry, there are moments when property owners get bombarded by new information about which new trend will attract guests or generate bookings. After drilling down and looking at innovations and successful marketing campaigns, we’ve found seven marketing tips that have consistently helped properties see success. Simple booking: At the end of […]
Revinate, an online reputation management software platform, recently sponsored on article on Skift regarding the evolution of hotel marketing. In this article, the company discussed the differences in advertising effectiveness across a variety of age groups, and key trends in travel and hospitality marketing that could change the way companies market to these groups.
Travel and hospitality industry experts are always looking for a developing demographic whose attention they feel it is important to attract. Marriott Hotels is hoping to accomplish this with their most recent social media campaign #LoveTravels. The effort is a collaboration between Marriott Creative Agency and photographer Braden Summers featuring LGBT celebrities like Brooklyn Nets […]
Social media began as a way to network with other individuals across the world. When organizations become involved with these channels, social media became a giant megaphone for marketing messages, but now these same organizations are realizing that these channels can be used for so much more. There are seven social media trends that are […]
Social media plays a critical role in the way hotels and unique properties around the world market their product online. These channels can be used as a mobile/online concierge, as a forum to discuss positive or negative experiences, or as a means to communicate with travelers before, during, and after they stay. Advertising deals is […]
Your hotel website gives potential travelers a chance to view the most important aspects of your property. People are not going to visit your property before they stay to ensure it meets all of their needs. Your property website needs to be able to attract leads and eventually help sell the deal that this is […]
The travel and hospitality industries have embraced social media channels in recent years as a means to communicate with potential travelers before, during, and after their travel experience. However, if one tried and true lesson has emerged from all of this social media use, it is that hoteliers should not spread themselves too thin. According […]
When forming your marketing strategy, you should not be deciding between search ads and social ads. Instead you should try to integrate your search ads with social ads, according to research conducted by Marin Software and published in a new white paper, “The Multiplier Effect of Integrating Search and Social Advertising.” What Marin’s Research Found […]
When you log into your Facebook account today, take notice of the most common posts on your Facebook Feed. Chances are you will see plenty of images from friends, family and businesses promoting their goods. Almost all smart phones these days have cameras, and the idea of one-hour photo booths seems almost comical at this […]
