Hotels Taking Social Media Offline

While social media may not be the most effective sales conversion tool for companies in the travel and hospitality industries, it is still a critical factor for a company’s online reputation management.  Twitter, Facebook, Pinterest and others social media channels are a great way for you to reach out to fans and potential travelers alike. […]

Google Outpaces Social Media in Priceline Conversions

Social media channels play an important role for every company’s online reputation, but are they providing the best ROI when it comes to digital ad-spend? According to Priceline’s CEO Darren Huston, ads for his company on Facebook and Twitter have failed to deliver results. “For Facebook and Twitter, we have endless amounts of money,” Huston […]

How Social Media Affects Revenue Management

Well-informed hotel revenue managers have always used a variety of factors to determine pricing for available rooms.  These factors include the competitive landscape, market trends as well as long-term business plans.  However, a new factor that must be considered is the role social media plays in making more informed pricing decisions. In the hospitality industry, […]

Guest Acquisition: E-mail vs. Social Media

I cannot go a day without seeing a social media-driven article on many of the top hospitality and travel marketing websites.  Social media is everywhere and plays an important role in your marketing campaign, helping you connect with potential travelers. With that being said, is social media the most effective marketing tool available, or should […]

The Importance of Online Reputation Management

In October 2013, a Huffington Post contributor, John Rampton, wrote an article questioning whether online reputation management was dead.  In a more recent Hotel Business Revew article, Jane Coloccia, President and Chief Creative Officer of JC Communications, asked how important online reputation management really is. The answer to both of these questions:  online reputation management […]