Beyond the Blog Post: How to Create Content That Travelers Will Love

If you want to succeed in building awareness around your property, driving traffic to your website, and converting online visitors into loyal guests, you have to be willing to invest in content. But in 2018, investing in content means more than just creating a blog and updating your social media pages. You have to do […]

Updating Your Property

We’ve observed the way people plan and research for vacations, the booking process and much more about the travel and hospitality industries change over the past few years.  As new players continue to enter these fields, changes are certain to increase in frequency and magnitude. While we focus on ways to optimize your digital conversions […]

TRACK: CIO Review 20 Most Promising Hotel & Hospitality Solution Providers

For years, TRACK Hospitality Software has been trying find a solution to independent properties losing out on millions of reservations because they have fallen behind the latest technology and online booking engines. While trying to find a solution, TRACK has coined this problem a “billion dollar obstacle”. Bringing over 70 years of travel experience to […]

3 Trends to Help Understand Millennial Travelers

Millennials are constantly changing the way marketers look at the business landscape, and the travel industry is no exception to this rule.  These current 20-34 year olds represent the next rising wave of consumers across the globe, but what does this mean for your business? Millennials bring their own unique set of expectations, behaviors and […]

Travel Trends: OTAs Look to Loyalty Programs

In the 1990’s, online travel agencies (OTAs) threw a wrench in the hotel booking process by allowing travelers to compare prices across multiple hotels, inspiring consumers to book rooms through third-party sources rather than directly through hotels.  These bookings sites tacked on a hefty transaction fee, but the convenience of being able to search multiple […]

How Online Marketing is Changing Travel

Think of a standard television commercial.  They interrupt your regularly scheduled program anywhere from three to six times to advertise/sell/inform you of a new product, or something you simply cannot live without.  Did you want that interruption?  Probably not, but television commercials have become so much a part of the fabric of our society that […]

Google Set to Change Mobile Search Ranks

By now, many of you have likely heard about Google’s new mobile search update and how it will affect the mobile search rankings for websites which are not “mobile friendly”. Industry experts have taken the liberty of naming April 21st, the first day the search update will go into effect, as “Mobilegeddon” Day.