Think of a standard television commercial. They interrupt your regularly scheduled program anywhere from three to six times to advertise/sell/inform you of a new product, or something you simply cannot live without. Did you want that interruption? Probably not, but television commercials have become so much a part of the fabric of our society that […]
Content may be king of the marketing world, but the modern consumer is less interested in text-based advertisements and more interested in video. The video content site YouTube claims to host more than one billion unique user visits to its website each month. These one billion viewers spend more than six billion hours watching videos. […]
As valued ResortsandLodges.com customers, you are more likely than not familiar with the emphasis our team places on visual assets. ResortsandLodges.com on the Road, a traveling media team dedicated to making your property shine through photos and videos, is an extension of this emphasis. While the importance of high level visual assets is understood, […]
People love video, right? Who doesn’t like to sit down at the computer and watch something interesting, informative, entertaining, or inspiring? The truth is, video is spreading like wild fire in the marketing world. Millions of online viewers consume billions of videos every month, and across multiple platforms – desktop, mobile, etc. The latest market […]
Looking for a great deal in the California Wine Country? Listen to ResortsandLodges.com President, Ryan Bailey, discuss top deals with Randol White from Eat Drink Explore on San Francisco radio. via EatDrinkExplore.com A hotel at a winery, special winery tours and tastings, limousine rides, complementary bike rentals for exploring, and a night life scene make this weeks […]
What is social media? Social media is aptly named: it’s any form of online media, in which people can be social. This includes sharing links and photos, discussing opinions and news or just connecting with other people on a social level. In an online article, Ron Jones divides social media into four of the most […]
A while back I wrote an article on online video and why it’s key for the hospitality industry. Consumers are still engaging with video at staggering levels and travelers can connect with a property through video a lot faster and more easily than browsing through photos. So if you are a resort or hotel owner […]
Online video is obviously a huge trend right now – see my post Online Video – why it’s key for the hospitality industry for some stats you can’t ignore. We at VEM Global™ have recognized this trend and we developed an exciting video commercial advertising opportunity. Using video footage of your property, we can cut, […]
How do you as a property owner differentiate yourself from your competitors? Just last week I discussed how important online video is for the travel industry – but it is worth it to discuss even further! With video accounting for more than one third of consumer Internet traffic, adding video to your marketing mix right […]
Here are some of the latest trends in online video from SearchEngineWatch.com: From the comScore Video Metrix: 178 million American Internet users watched online video in April 2010 (this is 83.5% of total US Internet audience). 21.7 million Canadian Internet users watched over 4 billion online videos in April. 35.7 million Americans watched 13.0 billion […]
