“Where are the Bookings?” — How ResortsandLodges.com Affects Traffic

As the travel landscape continues to change, and the impact of digital marketing continues to grow, it’s important to understand the effects marketing channels have on your business. While revenue is where your eyes may want to look right away, these partnerships can do so much more than increase what’s in the bank. When we […]

Optimizing Your Hotel Distribution Strategy

2013 was a year full of tremendous growth within online distribution in the travel industry with meta-search engines, mobile bookings and social media all taking significant steps forward.  However, hoteliers expecting similarly massive changes in 2014 may be in for a surprise. While new technology and platforms of distribution may emerge suddenly, the overall distribution […]

Mobile Travel Market Set to Double in 2014

  Regular readers of the ResortsandLodges.com Business Blog have probably noticed that we dedicate a fair portion of content to emerging technologies and maximizing the tools available to the modern traveler.  Your website’s visibility depends heavily upon receiving views from a wide variety of sources, including smartphones and tablets. How important are mobile devices for […]

Five Ways Hotels can use Facebook's Insights Platform

Analytics software has moved to the social media platform as Facebook has released Facebook Insights, a new platform for all business listings.  With Insights, you have access to more data that shows just how likeable your brand is.  Here are five tips to keep in mind that will help you to better connect with your […]

How Much Should You Be Spending on SEO?

Nearly every business today must make a decision about how much to spend on search engine optimization (SEO).  This is no longer an “if” question for businesses as a robust online marketing strategy is imperative for survival in a web-driven world. “How much will we spend on SEO?” is the question that every business professional […]

Debunking Online Hotel Distribution Myths

Erik Munoz, Siteminder’s head of strategic sales and global partnerships, shed some light on the truth behind many common myths in online hotel distribution.  Let’s take a look at some of this information focusing on online distribution channels. Myth: Hotels Should Reduce Their Reliance on Online Travel Agency Bookings. Munoz explains that there are many […]

The Death of Cookies

A major shift in consumer data is happening right now. Cookies, are an essential way online tracking is able to gather information about people browsing, shopping and purchasing products. Without cookies, the ability to effectively track transactions becomes difficult, especially those that take longer than 1 day and more than 1 visit as is the case with leisure travel.