To boost property awareness and connect with new travelers who have never stayed with you before, you need to have an online presence — in many cases a website. To get people to actually book reservations with you though, simply having a place for online visitors to land isn’t enough. In order to successfully convince […]
The growth of third-party intermediaries, including OTAs and meta-search sites, has cluttered the booking landscape in recent years, making it difficult for branded hotels and their websites to keep pace. During the Hospitality Technology Europe show in London, a panel of experts discussed ways to increase conversion rates from brand.com websites by capturing not only […]
As mobile search continues to grow, it is necessary for websites to evolve with the world. With endless options to customize a website, it is important to keep in mind that at the end of the day you should still be driving conversions without confusing potential guests. The bottom line, design and functionality need to […]
By now, many of you have likely heard about Google’s new mobile search update and how it will affect the mobile search rankings for websites which are not “mobile friendly”. Industry experts have taken the liberty of naming April 21st, the first day the search update will go into effect, as “Mobilegeddon” Day.
Social media has become a vital channel for hoteliers to use when highlighting all of the unique aspects of your property. Taking that idea a step further, some properties are now using crowdsourcing to create a visual-rich website experience with the help of these channels. For those of you who are digging through the depths […]
With Valentine’s Day upon us and love in the air, it is time to talk about hearts and Cupid. Well…maybe not Cupid, but we will talk about hearts, specifically the heartbeat of your eMarketing program: your website. Because travelers research hotels in a variety of ways, it is important to place the correct content in […]
It is said that a picture is worth a thousand words, but what happens when your specific picture just does not measure up to rest? Visual content represents some of the most effective marketing practices in nearly every industry, especially in the hospitality industry where travel images are powerful elements. If you do not realize […]
Customer experience in the hotel industry, as in any industry, is about consistency. It’s not enough to have the newest self-service tools, mobile apps or improved services. Individually, these initiatives can work, but there needs to be consistency across all touch points based on guest requirements to ensure satisfaction. Hotels are currently attempting to generate […]
Online hospitality is transforming into an industry defined by personalization, relevant content and the social experience travelers influence everyday. As this trend continues to unfold, it is becoming increasingly difficult to build brand loyalty. How do you win a customer over and keep them coming back time and time again, when the travel process […]
It is no secret that the days of multi-screen use are upon us. The big challenge facing marketers is how to address the reality that consumers are viewing products on multiple screens (smartphones, tablets, desktops, laptops, etc.) multiple times per day. How do you send the same message across an iPad screen that someone is […]
