Last week, the ResortsandLodges staff had the privilege of spending time with Doug Kennedy from Kennedy Training Network. During his day onsite, he spent an hour speaking to the ResortsandLodges staff about the industry, upcoming trends and benefits his company, and TRACK can bring to the independent property owner. 

Kennedy Training Network, is the hospitality industry’s best source for hotel, resort and lodging training programs and services in topic areas of reservations sales, hospitality and guest service excellence, front desk profit optimization, upselling, and sales training.

Services including customized, on-site training workshops, private, individual team webinars, and sales, reservations, and front desk telephone mystery shopping. Additionally, KTN is a resource for conference speakers for lodging and tourism industry associations, brands, management companies, and other affiliation groups.

During the discussion, Kennedy gave insight into what 2017 has in store for the travel and hospitality industries. He believes that travelers are looking for personalization from the start of the buyer’s journey throughout their stay and post-trip follow up.

Kennedy stressed the importance of keeping travelers engaged through the long buyer’s journey of  shopping for their next vacation. During this process, personalization is key and will keep your property in the traveler’s mind, helping to drive more direct bookings in the process.

Kennedy also walked the ResortsandLodges staff through ways to help their clients not just be a commodity, but to provide an experience for guests to eagerly anticipate that encourages return visits. “Brands are scared of the independent and boutique movement. These properties are truly able to offer a one-of-a-kind experience to each one of their guests as opposed to upholding the ‘standard’ travel experience.”

Interested in learning more about the benefits of using, TRACK Pulse and the Doug Kennedy Training partnership? Contact us today to learn more.