Regular readers of the ResortsandLodges.com Business Blog have probably noticed that we dedicate a fair portion of content to emerging technologies and maximizing the tools available to the modern traveler. Your website’s visibility depends heavily upon receiving views from a wide variety of sources, including smartphones and tablets.
How important are mobile devices for the future of the travel and hospitality industries? Recent projections by PhoCusWright predict that U.S. mobile bookings will almost double in 2014 to $24.3 billion, up from $12.3 billion in 2013. This means that mobile bookings – which include both smartphone and tablet bookings, but not reservations made under a “click-to-call” function – will account for 18% of the online travel market, and that $1 of every $12 spent on travel bookings will be generated via mobile.
With these numbers in mind, ResortsandLodges.com released a newly enhanced version of its mobile website at the beginning of the year, and has instantly seen positive results. Nearly 30% of website visitors through the first three weeks of 2014 accessed ResortsandLodges.com through a mobile device. Just over half of this demographic (15.9%) accessed the site on a tablet, while 14% of customers hopped on from a smartphone.
“I’m excited that our website now has an outstanding platform that caters to mobile users,” said Bryan Vargas, Director of IT. “It is always important to deliver a first-rate experience to such a significant portion of our traffic.”
More Key Facts and Figures
-Despite having a similar visit duration time (2 minutes 48 seconds) as desktop (2:56) and tablet users (3:26), smartphone visitors at ResortsandLodges.com view more than three times as many pages (9.38) as those using a desktop (2.58) or tablet (2.77).
-Travelers from New York, Chicago and Minneapolis have been the most frequent users of the mobile site from smartphones. The top three cities from which tablet users originate are New York, Houston and Chicago.
-Apple products dominate the landscape for mobile visitors at ResortsandLodges.com, with the iPhone (44.4%) and iPad (27.3%) making up 71.8% of the mobile viewing audience.
Marketing E-mails Going Mobile
Having mobile capabilities is not just important for a company’s website. It is also important for marketing purposes. According to a report from Movable Ink, an e-mail marketing provider, 65% of marketing e-mails were opened on mobile devices during the last quarter of 2013, up from 61% during the third quarter. These percentages skewed heavily in favor of e-mails opened on smartphones (48%) over tablets (16%). To see more data from the Movable Ink report, click here.